Solpadeine: Skateboard
Fast acting pain relief. Solpadeine.
Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Alexandr Katkov
Digital artist: Dmitriy Shishkin
Photographer: Goran Tacevski
Account Director: Zoriana Kachurak
Strategic Planner: Martin Alles
12 Comments
Nice idea, but the photography is weak.
Agree. It doesn't look like the dude is actually falling. He looks very static in the air. Bad comp?
How is it weak?
The wide angle lens/slight distortion works for the message, and the composition is great, kudos to AD. A nice triangle achieved to the way i read it from
Skateboard to
kid approaching painful fall to
solution to
logo...
Love this.
Put it in the Cannes 2012 file.
Great stuff, Ukraine.
Will Think for Salary
like it.
"If you are irritated by every rub, how will you be polished?"
— Rumi
So he already knows that he will fall down, and that's why he got his glass of water !
TAMER SAMY
www.leapstudios.net
Done: http://www.coloribus.com/adsarchive/prints/ultra-fast-pain-killers-adv...
Good find.
Excellent memory :)
what a stunning copycat!
http://www.joelapompe.net/2011/07/07/skate-fall-down-advil-solpadeine/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
Looks like scam. Plus it is done. Well done Will Rust.
Credits for copying
Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Alexandr Katkov
Digital artist: Dmitriy Shishkin
Photographer: Goran Tacevski
Account Director: Zoriana Kachurak
Strategic Planner: Martin Alles
busy.