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Solpadeine: Skateboard

Solpadeine: Skateboard
Your rating: None Average: 6.6 (39 votes)

Fast acting pain relief. Solpadeine.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Alexandr Katkov
Digital artist: Dmitriy Shishkin
Photographer: Goran Tacevski
Account Director: Zoriana Kachurak
Strategic Planner: Martin Alles

12 Comments

thedesignaddict's picture 4077 pencils
6

Nice idea, but the photography is weak.

Ben Dover's picture 1266 pencils

Agree. It doesn't look like the dude is actually falling. He looks very static in the air. Bad comp?

scarfinati's picture 818 pencils

How is it weak?

The wide angle lens/slight distortion works for the message, and the composition is great, kudos to AD. A nice triangle achieved to the way i read it from

Skateboard to

kid approaching painful fall to

solution to

logo...

Roger Keynes's picture 3998 pencils
9

Love this.
Put it in the Cannes 2012 file.
Great stuff, Ukraine.

Will Think for Salary

bhuvneshwar.chd's picture 1013 pencils

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

tamer samy's picture 663 pencils

So he already knows that he will fall down, and that's why he got his glass of water !

Diplodokus's picture 1488 pencils
Richard Finch's picture 201 pencils

Good find.

Nike Diesel's picture 3295 pencils

Excellent memory :)

Fera Groove's picture 95 pencils

Looks like scam. Plus it is done. Well done Will Rust.

iambusy's picture 1590 pencils
2

Credits for copying

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Alexandr Katkov
Digital artist: Dmitriy Shishkin
Photographer: Goran Tacevski
Account Director: Zoriana Kachurak
Strategic Planner: Martin Alles

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