iT-iS-i's picture
1721 pencils

PERSONS? Lil typo maybe, but then again it is from France so.... Why would you link hiroshima to drinking water though?
Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

andrej dwin's picture
andrej dwin
937 pencils

well, maybe because it shows very clearly, interestingly and strongly how serious the problem is (one people hardly are even aware of).
and don't be so arrogant about the translation. or would you prefer to read it in French?

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teenie's picture
1894 pencils

Good point - people are doing their best to translate their work. As long as you get the idea, that should be enough.

FlyingDogs's picture
968 pencils

Wow! These clearly bring out the seriousness of the issue!

ragecg's picture
73 pencils

I hate to say it, but I don't get it either.

Having said that, I'm not the target audience, so the association of 40 Hiroshimas = clean water is lost to me.

Is water that bad in Hiroshima?

CND's picture
48 pencils

i'm no scholar but i think the message is non-drinking water (ie polluted water) kills the equivalent of the amount of people that died in hiroshima multiplied by 40. the other ad, titanic deaths plus 911 death total multiplied by 2000. seems fairly simple to me.

not a big fan of these but must say, if you have to label the mushroom cloud, then i think the concept is not really working. pick something else...just thinking out loud.

Sharp's picture
216 pencils

They could have found a better nuclear blast image.

Luis Maram's picture
Luis Maram
252 pencils

Uhmmm... UNICEF did it first with much better design:

Tincho's picture
1093 pencils

Does anyone know how they do those numbers? or what soft do they use?

Nice campaing by the way.

everartz's picture
7611 pencils

i like this ad, its interesting and different!

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thakiddd's picture
70 pencils

i like the placement and scale of "Hiroshima"

CND's picture
48 pencils

i agree. unicef is WAY better.

Guest's picture

Kind of stupid, Hiroshima bomb killed 140 000 persons in a second, and here it's deaths in a year.

I think death and numbers are totally incompatible and irrespectful for the deads.

Moreover, it should be translated "8 million peopl"e with no "s" at all...
... pff french people are so badass in foreign languages.
And believe me, I'm french.

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