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Solid Paint: Plazma

Solid Paint: Plazma
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Making walls the most valuable thing at home.
Solid metallic paints.

Advertising Agency: JWT, Cairo, Egypt
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Directors: Maged Nassar, Hesham Ellabban
Copywriters: Hesham Ellabban, Maged Nassar

Comments

Rog's picture 6110 pencils
Rog | Fri, 2007-04-13 01:36

Quirky idea for a left field strategy.
Not sure if punters will swallow that...
particularly when the fab, metallic paint looks like mud.

>>>> That's not an ad. THIS is an ad.

TSW's picture 540 pencils
TSW | Fri, 2007-04-13 01:41

likes: the idea

dis-likes: the font

-SCRATCH 'N' SNIFF

mrtalented's picture 2181 pencils
mrtalented | Fri, 2007-04-13 02:49

just tried too hard

Disco Munky's picture 3839 pencils
Disco Munky | Fri, 2007-04-13 04:10

This makes me think that the lead in the paint will give me a dose of the 'vapours' and that I'll subsequently ruin my two thousand pound telly.

Anyone else get that?

.........Henry. Jones. Junior! We named the dog Indiana

Doin' it for the points

ellehcimeo's picture 3536 pencils
ellehcimeo | Fri, 2007-04-13 08:43

Hahahahaha! Yep, I got it! Either that or they were smokin' somthing good to help pass the job.

Disco Munky's picture 3839 pencils
Disco Munky | Fri, 2007-04-13 11:00

High-5!

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Doin' it for the points

ellehcimeo's picture 3536 pencils
ellehcimeo | Fri, 2007-04-13 11:20

High high-five! LOL!

amit parekh's picture 283 pencils
amit parekh | Fri, 2007-04-13 05:47

oh n wht abt plazma..!!! hmmmm

lsadunb's picture 581 pencils
lsadunb | Fri, 2007-04-13 07:23

This is ridiculous.

A. J. SMITH's picture 2850 pencils
A. J. SMITH | Mon, 2007-04-16 09:29

An all round weak campaign for a potentially interesting train of thought.

www.aaasmith.blogspot.com

hanibalism's picture 67 pencils
hanibalism | Mon, 2007-04-16 09:53

damn...man screw the ad, screw the copy, screw the wall, the paint and the agency that did this work...you dont treat plasma like that wheres your common sense. And the ad with the crusifix...what the hell were you thinking...

Trojan's picture 2 pencils
Trojan | Wed, 2007-04-18 04:29

Good ad, lousy paint job.

osamamahran's picture 26 pencils
osamamahran | Fri, 2007-04-27 13:03

v nice idea

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