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Solid Paint: Frame
Making walls the most valuable thing at home.
Solid metallic paints.
Advertising Agency: JWT, Cairo, Egypt
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Directors: Maged Nassar, Hesham Ellabban
Copywriters: Hesham Ellabban, Maged Nassar
Comments
The visual's fine, great. No probs there. Love it.
I don't think the strategy/tone of the back-handed line
is on the money.
'Double positive' the sell, rather than denegrate.
>>>> That's not an ad. THIS is an ad.
OOH no, this doesn't really work for me.
The proposition is pretty solid, but this ad doesn't work for me.
3/10
This ad will potentially offend married couples. ;)
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