Solid Paint: Cross
Making walls the most valuable thing at home.
Solid metallic paints.
Advertising Agency: JWT, Cairo, Egypt
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Directors: Hesham Ellabban
Copywriters: Hesham Ellabban
20 Comments
That proposition isn't sitting comfortably with me.
If it was something like "Love your walls again..."
or simply "make your walls invaluable"
might help the back-handed humour.
>>>> That's not an ad. THIS is an ad.
mmmmmm sacrolicious
-SCRATCH 'N' SNIFF
hmmm, i thought in egypt, islam is the state religion ...
beeing blasphemic in advertising is okay but being blasphemic against other religions always seems a bit weak to me... imagine an ad in a christian country using religious symbols of islam that way...
Good point.
Would never happen and rightly so.
So it shouldn't happen like this ad either.
www.aaasmith.blogspot.com
xcuse me i dont say its a good thing to do ....
but christians always do that
The one with the wedding photo is better. This one is questionable - might be a bit dangerous...
Anyway, I like the concept.
i dint get it.. can u explain plz?
...you're painting the wall without much care about what's on the wall, no matter how precious it might be. The most precious thing for you is the painted wall itself.
...yeah... just like that famous Stella Artois campaign
You're actually correct!
Awards Arouse Anything
somebody say, "that aint right!" coz really...it aint. poking any kind of fun at peoples religious beliefs is kinda tricky. you might make you point come across, but devaluing people's fundamental beliefs to do so is just plain low...
but the wall would look better if he simply removed the crap off it before he painted .. umm am I missing something? or does this not work
Yeah, thats why I thought it was weak as well.
www.aaasmith.blogspot.com
bad taste
Things like a little Jesus figure would be real easy to remove before painting though. I'm guessing provocitive vandalism to a religious object for provactive vandalism's sake.
I'd buy Dulex
it could be that the graphic designer even a christian, there are about the 17 % christians in egypt, and a muslim designer wont do that any way, causefor him thats not the most precious things, so every body calm down and enjoy,., and try not to find a meaning hidding behind my words
maybe he is christian, maybe the whole team is part of the christian minority.
i'm not sure if this has been done for egypt (guess so, because it's an egyptian agency).
but if it has been done for egypt i think it's... well.. gruff.
they should have taken the islamic equivalent or even better, think of somehing else.
just my 2 cents.
i think if it has been done for egypt, the first people that would be angry , would be the muslims there
In general I think this campaign is mediocre, it works ok but doesn't excite me much,
This execution however is irritating, and potentially offensive to Chrsitians.
I always question why someone has a laugh at a religions expense.
You know it will upset someone but do it anyway.
These ads doon't really do it for me incedently.
0/10
www.aaasmith.blogspot.com
These ads were never released in Egypt and will never be...
They are yet another set of ads created by the JWT Cairo creatives
that will never see light of day except in cyberspace.
Personally I don't like the concept because removing the objects will serve the wall much better.
Moreover the Jesus statue here has been put to create controversy. Period.