Solgar multivitamins: Encourages multitasking, 4
Encourages multitasking
Advertising Agency: DDB Athens, Greece
Creative Directors: Aleka Papadia, Ioannis Neilas
Art Director: Marili Tomi
Copywriter: Giorgos Giannakeas
Illustrators: Marios Theologis, Dimitra Papadimitriou
Photographer: Harris Sfakianakis
Published: September 2011
11 comments
Ideas for this campaign is almost limitless.
A fun art direction for sure. :)
Clever. Global.
Really, almost limitless.
The stupidest multivitamin campaign I've seen.
Love the art direction but the idea is lost on many of these. there needs to be a connection between the two activities the only one I saw was the hammer and the forearm exerciser.
That I will agree with.
I think the line could be better. Which is ironic cuz I went to DDB Athens and asked them if they were hiring, and they told me there's no work for English copywriters - only Greek. After seeing this campaign, maybe they should rethink that.
Cool art direction.
Straight from 80s
nice try but... no.
I don't think the idea is to connect activities but to show people that they do not have to give up the things they love or the things they need to do hence the idea Multitasking...have the energy or health to do it ALL.