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Encourages multitasking, 4

Agency: 
Published/Aired: 
September 2011
Description: 

Encourages multitasking

Advertising Agency: DDB Athens, Greece
Creative Directors: Aleka Papadia, Ioannis Neilas
Art Director: Marili Tomi
Copywriter: Giorgos Giannakeas
Illustrators: Marios Theologis, Dimitra Papadimitriou
Photographer: Harris Sfakianakis

Comments (11)

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Highest Rated

dmclink's picture
dmclink
Activity Score 12

I don't think the idea is to connect activities but to show people that they do not have to give up the things they love or the things they need to do hence the idea Multitasking...have the energy or health to do it ALL.

NicoCiego's picture
NicoCiego
Activity Score 1033

Ideas for this campaign is almost limitless.
A fun art direction for sure. :)

MadManNYC's picture
MadManNYC
Activity Score 109

Clever. Global.

Kwaku The Cowboy's picture
Kwaku The Cowboy
Activity Score 71

Really, almost limitless.

atb2005's picture
atb2005
Activity Score 13561

The stupidest multivitamin campaign I've seen.

robertfpeterson's picture
robertfpeterson
Activity Score 98

Love the art direction but the idea is lost on many of these. there needs to be a connection between the two activities the only one I saw was the hammer and the forearm exerciser.

kleenex's picture
kleenex
Activity Score 43473

That I will agree with.

adgoodie's picture
adgoodie
Activity Score 184

I think the line could be better. Which is ironic cuz I went to DDB Athens and asked them if they were hiring, and they told me there's no work for English copywriters - only Greek. After seeing this campaign, maybe they should rethink that.

andylefty's picture
andylefty
Activity Score 4535

Cool art direction.

Alexisg's picture
Alexisg
Activity Score 25

Straight from 80s

killazol1's picture
killazol1
Activity Score 354

nice try but... no.

dmclink's picture
dmclink
Activity Score 12

I don't think the idea is to connect activities but to show people that they do not have to give up the things they love or the things they need to do hence the idea Multitasking...have the energy or health to do it ALL.

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