Encourages multitasking, 4

Agency Network: 
September 2011

Print advertisment created by DDB, Greece for Solgar, within the category: Pharmaceutical.

Encourages multitasking

Advertising Agency: DDB Athens, Greece
Creative Directors: Aleka Papadia, Ioannis Neilas
Art Director: Marili Tomi
Copywriter: Giorgos Giannakeas
Illustrators: Marios Theologis, Dimitra Papadimitriou
Photographer: Harris Sfakianakis

Comments (11)

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NicoCiego's picture
Activity Score 1033

Ideas for this campaign is almost limitless.
A fun art direction for sure. :)

MadManNYC's picture
Activity Score 109

Clever. Global.

Kwaku The Cowboy's picture
Kwaku The Cowboy
Activity Score 71

Really, almost limitless.

atb2005's picture
Activity Score 13557

The stupidest multivitamin campaign I've seen.

robertfpeterson's picture
Activity Score 98

Love the art direction but the idea is lost on many of these. there needs to be a connection between the two activities the only one I saw was the hammer and the forearm exerciser.

kleenex's picture
Activity Score 49532

That I will agree with.

adgoodie's picture
Activity Score 192

I think the line could be better. Which is ironic cuz I went to DDB Athens and asked them if they were hiring, and they told me there's no work for English copywriters - only Greek. After seeing this campaign, maybe they should rethink that.

andylefty's picture
Activity Score 4535

Cool art direction.

Alexisg's picture
Activity Score 25

Straight from 80s

killazol1's picture
Activity Score 354

nice try but... no.

dmclink's picture
Activity Score 12

I don't think the idea is to connect activities but to show people that they do not have to give up the things they love or the things they need to do hence the idea Multitasking...have the energy or health to do it ALL.