Soleterre.org: Old war, 2

Let's make war an old thing

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator / Photographer: Dock 75
Published: May 2010

13 comments

D_N_A's picture
D_N_A
121 pencils

The visual doesn´t fit to the pay off. Ok, the message is good, but war isn´t an done thing, just because old men are the soldiers. The war is still going on, but with old soldiers...

AmOgodzzz's picture
AmOgodzzz
826 pencils

This seems forced and was probably a first or second idea.

the_lizard_king's picture
the_lizard_king
1259 pencils

Totally agree with AmOgodzzz

And then GOD said...
Let there be creativity!!!

Guest's picture
Guest

sorry i am not ahmadinejad

jorj's picture
jorj
638 pencils

Sorry but i am not ahmadinejad

Itsmrme's picture
Itsmrme
126 pencils

I can't decide whether I like the art direction or hate it. The message is lost though.

pez's picture
pez
1733 pencils

The concept is so good and so powerful and the execution is so bad, so bad...

shortafella's picture
shortafella
1059 pencils

copy is ...not:)

Guest's picture
Guest

Oh God... It's a disaster :) ...maybe next time! thank you anyways.

Matteo Civaschi.

paumarques's picture
paumarques
1314 pencils

bon concepte. pessima execució.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Genial idea!

Guest's picture
Guest

Lets make war an old thing is a good thought. Art is great. But soldiers as old people?? In my opinion its the lamest idea you can come up with.

Guest's picture
Guest

I love it!

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