Soleterre: The Right War

A photographic journey into the reality of childhood cancer in the world.

Advertising Agency: KEY ADV, Milan, Italy
Creative Directors: Massimo Del Monaco, Luca Negretti
Art Director: Roberto Ferrario
Copywriter: Veronica Maggi
Published: April 2013

8 comments

morse's picture
morse
16797 pencils

It's a good ad, but it's a decade old approach.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
37457 pencils

just an okay ad for me.

printlover's picture
printlover
565 pencils

Got some chance at NY Festivals

DAS_13's picture
DAS_13
152 pencils

The black background makes it look really dated.

certaintly's picture
certaintly
4052 pencils

why is it a GUN if it's a photographic journey????

you just wanted to use this visual, so to justify it you wrote "the right war"
no, this is bad. sorry

AbbaSez's picture
AbbaSez
104 pencils

I agree. Convoluted.

russo's picture
russo
23 pencils

not cancer related, it goes around the subject

salil.sharma's picture
salil.sharma
2414 pencils

I Like Execution

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