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The Right War

Agency: 
Published/Aired: 
April 2013
Description: 

Print advertisment created by KEY ADV, Italy for Soleterre, within the category: Public Interest, NGO.

A photographic journey into the reality of childhood cancer in the world.

Advertising Agency: KEY ADV, Milan, Italy
Creative Directors: Massimo Del Monaco, Luca Negretti
Art Director: Roberto Ferrario
Copywriter: Veronica Maggi

Comments (8)

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Highest Rated

AbbaSez's picture
AbbaSez
Activity Score 104

I agree. Convoluted.

morse's picture
morse
Activity Score 17660

It's a good ad, but it's a decade old approach.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 46891

just an okay ad for me.

printlover's picture
printlover
Activity Score 587

Got some chance at NY Festivals

Nurse Bell's picture
Nurse Bell
Activity Score 156

The black background makes it look really dated.

certaintly's picture
certaintly
Activity Score 3994

why is it a GUN if it's a photographic journey????

you just wanted to use this visual, so to justify it you wrote "the right war"
no, this is bad. sorry

AbbaSez's picture
AbbaSez
Activity Score 104

I agree. Convoluted.

russo's picture
russo
Activity Score 23

not cancer related, it goes around the subject

salil.sharma's picture
salil.sharma
Activity Score 2428

I Like Execution

Designer Don't Do Different Things
They Do Things Differently

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