Advertisement

The Right War

Agency: 
Published/Aired: 
April 2013
Description: 

Print advertisment created by KEY ADV, Italy for Soleterre, within the category: Public Interest, NGO.

A photographic journey into the reality of childhood cancer in the world.

Advertising Agency: KEY ADV, Milan, Italy
Creative Directors: Massimo Del Monaco, Luca Negretti
Art Director: Roberto Ferrario
Copywriter: Veronica Maggi

Comments (8)

Log in or register to post comments

Highest Rated

AbbaSez's picture
AbbaSez
Activity Score 104

I agree. Convoluted.

morse's picture
morse
Activity Score 17604

It's a good ad, but it's a decade old approach.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 46010

just an okay ad for me.

printlover's picture
printlover
Activity Score 587

Got some chance at NY Festivals

DAS_13's picture
DAS_13
Activity Score 156

The black background makes it look really dated.

certaintly's picture
certaintly
Activity Score 3994

why is it a GUN if it's a photographic journey????

you just wanted to use this visual, so to justify it you wrote "the right war"
no, this is bad. sorry

AbbaSez's picture
AbbaSez
Activity Score 104

I agree. Convoluted.

russo's picture
russo
Activity Score 23

not cancer related, it goes around the subject

salil.sharma's picture
salil.sharma
Activity Score 2428

I Like Execution

Designer Don't Do Different Things
They Do Things Differently

Advertisement