Soleterre: Spit up
All children should be allowed to be children.
Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Stefano Carli Ballola
Copywriter: Cristiano Tonnarelli
Photographer: Zona 13
Head of Art: Cristiana Boccassini



36 Comments
oh i love this one! Great insight!
Good photographer
W O W!!!!!!!
they showed me a picture & i laughed
dignity has never been photographed
done dona done done
shut up !! it is amazing ,
looks like u havent seen anything yet.
this concept has been done long time back.plz update urself before yelling on me.
if u have any doubt thn ask ivan
done
http://adsoftheworld.com/media/print/right_to_play_australia
are you serious? they're barely related.
10 e lode. Great.
Please saying "DONE" and dropping some wierd links... This is good concept with good copy...
Abused insight.
hahah brilliant
www.thecuriousbrain.com
Great Photoprapy
Great Art Direcation
Great Copy
Live with Passion
insight is abused, this is not a great concept but visual idea is interesting...
loved it....
Children must be children repeated hundreds of times in hundreds of adv.
Now the image.
How can be accepted the fact that the baby refused so many spoons to have his mom entirely covered of wasted food.
Is she crazy?
Million of black babies die for lack of food and she continues to persist in giving food to a baby who probably already had enough.
Any sense to insist?
great. love it!
Great, love it...
Sometimes babys play with their food... If they're really hungry they don't.
Get the point Bob08
Nice good job! It definitely gets my attention and two thumbs up!!! Cheers!!!
Splendidamente esplicativo della tematica prefissata!
Great concept. Now,the insight is abused only if the concept is show in the same way in hundreds of adv. But this one is new and strong. It's funny and serious at the same time. For me is one of the best social campain that talk about food that i ever seen.
woow nice idea. very smart and cool execution.
Mmmmh the art direction maybe could be a little better. But finally is a good job. Great insight! and photo.
bellissima
very strong idea
like it! this is advertising! one of the best social campain about food in africa.
No wonder, you are italian!
great
impact, new idea
Good to see different thinking for a social campain about hungry.
Insight done alot of times? maybe but this one is the ' BEST ' !
winning campaign.. brilliant idea
cmon italian guys, its a good point...
nice one. The concept, the casting and the expressions are great.
NUFF SAID!
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Mai vista un'agenzia che si autocommenta così tanto.
Tutti i "guest" praticamente, con un'escalation finale patetica.
Per inciso, la campagna usa un concetto visto mille volte.