Soleterre: Spit up

All children should be allowed to be children.

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Stefano Carli Ballola
Copywriter: Cristiano Tonnarelli
Photographer: Zona 13
Head of Art: Cristiana Boccassini

36 comments

Guest's picture
Guest

oh i love this one! Great insight!

Guest's picture
Guest

Good photographer

tirthomitro's picture
tirthomitro
2758 pencils

W O W!!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

sonucoues2002's picture
sonucoues2002
804 pencils

done dona done done

Guest's picture
Guest

shut up !! it is amazing ,

sonucoues2002's picture
sonucoues2002
804 pencils

looks like u havent seen anything yet.
this concept has been done long time back.plz update urself before yelling on me.
if u have any doubt thn ask ivan

corpuscollossus's picture
corpuscollossus
41 pencils

are you serious? they're barely related.

Guest's picture
Guest

10 e lode. Great.

Guest's picture
Guest

Please saying "DONE" and dropping some wierd links... This is good concept with good copy...

Guest's picture
Guest

Abused insight.

mpared's picture
mpared
562 pencils

hahah brilliant

SoCH_TO's picture
SoCH_TO
953 pencils

Great Photoprapy
Great Art Direcation
Great Copy

Live with Passion

Mike.L's picture
Mike.L
79 pencils

insight is abused, this is not a great concept but visual idea is interesting...

73pixels's picture
73pixels
163 pencils

loved it....

Bob08's picture
Bob08
749 pencils

Children must be children repeated hundreds of times in hundreds of adv.
Now the image.
How can be accepted the fact that the baby refused so many spoons to have his mom entirely covered of wasted food.
Is she crazy?
Million of black babies die for lack of food and she continues to persist in giving food to a baby who probably already had enough.

Chopper's picture
Chopper
1015 pencils

Any sense to insist?

Guest's picture
Guest

great. love it!

Guest's picture
Guest

Great, love it...
Sometimes babys play with their food... If they're really hungry they don't.
Get the point Bob08

prasanno's picture
prasanno
102 pencils

Nice good job! It definitely gets my attention and two thumbs up!!! Cheers!!!

Guest's picture
Guest

Splendidamente esplicativo della tematica prefissata!

Guest's picture
Guest

Great concept. Now,the insight is abused only if the concept is show in the same way in hundreds of adv. But this one is new and strong. It's funny and serious at the same time. For me is one of the best social campain that talk about food that i ever seen.

Guest's picture
Guest

woow nice idea. very smart and cool execution.

Guest's picture
Guest

Mmmmh the art direction maybe could be a little better. But finally is a good job. Great insight! and photo.

Guest's picture
Guest

bellissima

Guest's picture
Guest

very strong idea

Guest's picture
Guest

like it! this is advertising! one of the best social campain about food in africa.
No wonder, you are italian!

Guest's picture
Guest

great

Guest's picture
Guest

impact, new idea

Guest's picture
Guest

Good to see different thinking for a social campain about hungry.

Guest's picture
Guest

Insight done alot of times? maybe but this one is the ' BEST ' !

Guest's picture
Guest

winning campaign.. brilliant idea

Guest's picture
Guest

cmon italian guys, its a good point...

Guest's picture
Guest

nice one. The concept, the casting and the expressions are great.

Migzter13's picture
Migzter13
973 pencils

NUFF SAID!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

Mai vista un'agenzia che si autocommenta così tanto.
Tutti i "guest" praticamente, con un'escalation finale patetica.

Per inciso, la campagna usa un concetto visto mille volte.

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