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Old war, 2

Agency: 
Published/Aired: 
May 2010
Description: 

Let's make war an old thing

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator / Photographer: Dock 75

Comments (13)

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Highest Rated

Guest's picture
Guest

I love it!

D_N_A's picture
D_N_A
Activity Score 121

The visual doesn´t fit to the pay off. Ok, the message is good, but war isn´t an done thing, just because old men are the soldiers. The war is still going on, but with old soldiers...

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

This seems forced and was probably a first or second idea.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Totally agree with AmOgodzzz

And then GOD said...
Let there be creativity!!!

Guest's picture
Guest

sorry i am not ahmadinejad

jorj's picture
jorj
Activity Score 638

Sorry but i am not ahmadinejad

Itsmrme's picture
Itsmrme
Activity Score 126

I can't decide whether I like the art direction or hate it. The message is lost though.

pez's picture
pez
Activity Score 1802

The concept is so good and so powerful and the execution is so bad, so bad...

shortafella's picture
shortafella
Activity Score 1063

copy is ...not:)

Guest's picture
Guest

Oh God... It's a disaster :) ...maybe next time! thank you anyways.

Matteo Civaschi.

paumarques's picture
paumarques
Activity Score 1312

bon concepte. pessima execució.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Genial idea!

Guest's picture
Guest

Lets make war an old thing is a good thought. Art is great. But soldiers as old people?? In my opinion its the lamest idea you can come up with.

Guest's picture
Guest

I love it!

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