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Sol Meliá Hotels and Resorts: Passion, 6

Sol Meliá Hotels and Resorts: Passion, 6
Your rating: None Average: 3.5 (10 votes)

Passion. It's in everything we do.

Advertising Agency: Turkel Advertising, Miami, USA
Creative Director: Bruce Turkel
Art Director: Hugo La Torre
Copywriter: Greg Wheeler
Photographer: Cylla Von Tiedemann
Published: 2006

16 Comments

Sandeep Sinnarkar's picture

Simple and nice idea. Simply and nicely executed.

Sandeep Sinnarkar's picture

Simple and nice idea. Simply and nicely executed.

sneakyhands's picture 1871 pencils

these remind me of lolcats: passion. we has it.

it's not a bad campaign. however, the positions aren't very organic, and their passion seems to be more for dance than hospitality. also, they really missed some pixels on this guy.

Renan Correa's picture 188 pencils

PERFECT!
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Wordnerd's picture 6617 pencils

I never thought i'd see a nice ad using such a line!

jsantanaxp's picture 419 pencils

Interesting.

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http://comunique9.blogspot.com

JxCxZOMBIE's picture 148 pencils

Hell yeah!! This campaing is about the Hotel cosine and all services they can offer, they do it with passion like art...

It's clear and perfect!

Hell yeah!!

phoamcor's picture 1287 pencils

Clunkiest tagline ever.

whitespace's picture 2055 pencils

lovely. really lovely.

Guest commenter's picture

well... actually i don`t need any passionate action from the side of personnel staff. just do your job guys and do it from word to word. without any fucking passion. however the ad is nice but marketing strategy is wrong. and the photos are perfect of course

whitespace's picture 2055 pencils

Sure they don't need to show you flamenco or some groovy moves. But when you're passionate about service, you do it with a smile/flair, etc etc. I'd prefer a happy porter over a grumpy one that says the words "Do you need help with that?" but in the tone like "Can't even carry your own shit, fuckface?".

Both are doing their job, technically. One (with passion) makes your day, one spoils it.

slip's picture 925 pencils

iz nice :)

*****

SJB

dico's picture 332 pencils

nice idea, great pictures, great campaign!!!!

bla bla bla's picture

bla bla bla

Guest commenter's picture

simple & nice.

@mbi's picture

really very nice. thought of employees of the hotel shows down to earth. combination of white and black ultimate.

@mbi

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