Sol Meliá Hotels and Resorts: Passion, 6
Passion. It's in everything we do.
Advertising Agency: Turkel Advertising, Miami, USA
Creative Director: Bruce Turkel
Art Director: Hugo La Torre
Copywriter: Greg Wheeler
Photographer: Cylla Von Tiedemann
Published: 2006



16 Comments
Simple and nice idea. Simply and nicely executed.
Simple and nice idea. Simply and nicely executed.
these remind me of lolcats: passion. we has it.
it's not a bad campaign. however, the positions aren't very organic, and their passion seems to be more for dance than hospitality. also, they really missed some pixels on this guy.
PERFECT!
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www.correa.carbonmade.com
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www.cargocollective.com/renancorrea
I never thought i'd see a nice ad using such a line!
Interesting.
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http://comunique9.blogspot.com
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Comunique9
Hell yeah!! This campaing is about the Hotel cosine and all services they can offer, they do it with passion like art...
It's clear and perfect!
Hell yeah!!
Clunkiest tagline ever.
lovely. really lovely.
well... actually i don`t need any passionate action from the side of personnel staff. just do your job guys and do it from word to word. without any fucking passion. however the ad is nice but marketing strategy is wrong. and the photos are perfect of course
Sure they don't need to show you flamenco or some groovy moves. But when you're passionate about service, you do it with a smile/flair, etc etc. I'd prefer a happy porter over a grumpy one that says the words "Do you need help with that?" but in the tone like "Can't even carry your own shit, fuckface?".
Both are doing their job, technically. One (with passion) makes your day, one spoils it.
iz nice :)
*****
SJB
nice idea, great pictures, great campaign!!!!
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simple & nice.
really very nice. thought of employees of the hotel shows down to earth. combination of white and black ultimate.
@mbi