Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
Deadline extended till Dec 15!
Subscribe
Sol Beer: Mountains
Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Art directors: Daniel Liao, Levi Slavin
Copy writer: Dave Govier
Animator: James McLeod
Comments
Here is the TV: http://adsoftheworld.com/media/tv/sol_beer_bicycle
me likey ; )
Beautiful art, but a bit superficial.
Unlike the google earth print ads done lately, the high angle view has no real concept behind it.
Concept? Sombrero = mexican...
That's common knowledge, and still I think that it's a bit superficial.
So many mexicans are attracted to the beer, so what?
I really love the art, but the problem is that there's no real reasoning for the high angle view here.
When google earth did it, it's because that's the way they see the world.
Err.... don't you remember those visual jokes where the hat is drawn with various things protruding and it's always what's this? Invariably, the answer was a Mexican taking a piss...
Err.... don't you remember those visual jokes where the hat is drawn with various things protruding and it's always what's this? Invariably, the answer was a Mexican taking a leak...
.. there are more, when the answer is a Mexican is walking on a train railway..
or carrying a ladder!
that is why these ads are smart+fun
Of course I remember, and that's what I meant when I said I like the art direction, but I don't see this kind of humor and sophistication in these prints.
If the ads would have made some kind of joke that is connected to beer, then I would say the ads are smart too.
I agree with you!! but I think its never too late on your last point..
they can do that as a continuation to this campaign, an other 3 or 4 funny ones, it will give a very nice impact..
I really like these ads I've been looking at them to figure what each sombrero is doing.. ;-P
i think these ads make more sense once you watch the tv spot. The visual joke connecting the high angle visual was that you weren't really sure what was going on untill the end which gave it that TA DA! moment, the problem with the print ads is that you can see the punch line of the joke without the set up. thats why i like the tv spot better, its more suited to the concept
i like these. very minimal. great Tv also
http://canofthought.blogspot.com
those mexican hats are missing tassels.
worked better in tv
I'm mexican and I find this insulting. It's full of awful, boring and rather old and used cliches. For you Facebook users please refer to a group called: I'm Mexican and I don't travel in "burro" or wear a giant "sombrero".
quieres un taco?
haha
quieres chuparme el pito? pendejo
Pito?
Cuantos anos tienes?
8?
Chupame el huevo izquierdo, el derecho es para tu madre.
yeah, i agree. it's boring. there's no justification for the wide shot; nothing's really happening. a tighter shot with just a couple of sombreros in a funny, new context would have been better.
I cant believe this cliche , its so insulting and poor way to express the concept ,it is a poor copy of one advertising of Absolute Vodka , I'm mexican and I cannot believe that in new zeland exist so many ignorant people.
Post new comment