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76 comments

Crisp One's picture
Crisp One
2007 pencils

cool AD, congrats to Irawandhani Kamarga,and Andreas Junus

jsantanaxp's picture
jsantanaxp
397 pencils

Agree.
very interesting.

-------------------------------------------
http://comunique9.blogspot.com

Zidor's picture
Zidor
60 pencils

yep, clear message, nice AD.

sakibafridi's picture
sakibafridi
167 pencils

Very nice

Guest commenter's picture
Guest commenter

Wow.

Bogott's picture
Bogott
225 pencils

Love it

Guest commenter's picture
Guest commenter

real is good

alvinpck's picture
alvinpck
1467 pencils

Great!
How come no one did this before? The idea is just right in front of us.

...
http://alvinpck.deviantart.com/gallery/

Guest commenter's picture
Guest commenter

photoshop me a new girlfriend and print.

http://www.sharkcountry.blogspot.com/

diegocrescini's picture
diegocrescini
56 pencils

Impossible to disagree with all this people. Great, GREAT ad.

jackblack's picture
jackblack
2261 pencils

i like the idea behind it, but i think it fell on the execution. a little more love and care could've made a huge difference.

jebus's picture
jebus
472 pencils

I concur good sir.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Una pieza que se está convirtiendo en un clásico.
En mi opinión, es un muy buen aviso, pero la comunidad publicitaria lo está mitificando por estar relacionado directamente con su día a día.
A mi la verdad, me genera, en el fondo, un poco de rechazo. Quizás sea porque encuentro una contradicción: jamás podrás hacer un buen montaje a mano. Photoshop es lo que es precisamente porque te permite hacer en minutos lo que alguna vez tomaba horas.

¿Para que me sirve Photoshop real?
Lo que quiero que se vea real son los diseños que con él haga, no el programa en si.
No sé. Creo que hay algo que no termina de cerrar.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

picopalqlea's picture
picopalqlea
999 pencils

pajero....

by the way, Excelent ad.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

Ad_Man's picture
Ad_Man
828 pencils

me parece que no entiendes el aviso y tu extenso resumen del mismo habla de lo poco que sabes de él.
as real as it gets, excelente forma de bajarlo.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

pink's picture
pink
21 pencils

it's special!i like it very much!

ninjak's picture
ninjak
76 pencils

wow, very nice!!

Guest commenter's picture
Guest commenter

está buenísima papá!!

Guest commenter's picture
Guest commenter

an original

sonmailbox's picture
sonmailbox
21 pencils

Some beer for those guys, please!

vec's picture
vec
49 pencils

Amazing ad !!!!!!

Crave's picture
Crave
95 pencils

the more you look at it, the more you'll like it, brilliant!!

corporal_hicks's picture
corporal_hicks
365 pencils

Guys, this is so cool....
Congrats!

dshott's picture
dshott
475 pencils

Bam. Not too sure if you'd get it if not familiar with the photohsop interface.

Has everyone seen this right?;
http://uk.youtube.com/watch?v=qo1d6ttbAq8
I'm sure you all have (it's got nearly 4 million views on youtube) but if not, you must.

Dale's picture
Dale
370 pencils

If you're not too familia with the Photoshop interface, I sincerely doubt you would fall into the target audience.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Rocco69's picture
Rocco69
11 pencils

Nice!

daprankster's picture
daprankster
422 pencils

excellent!

unlimilove's picture
unlimilove
57 pencils

if you want to see how it was done:

http://www.flickr.com/photos/18697966@N00/sets/72157608377333404/

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john doe's picture
john doe
1571 pencils

sooooo nice!

marlene's picture
marlene

I really really like this

Shanty Mathew's picture
Shanty Mathew
130 pencils

Beautiful... Simply. Beautiful.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Guest commenter's picture
Guest commenter

Terrible ad. It makes me wonder if everybody who has commented knows anything at all about advertising.

This isn't an ad for Photoshop. It's an ad for an online store that just happens to sell Photoshop along with other software. Did anyone even notice that? Did anyone remember the URL? Did anyone even notice the URL? Also, it gives me absolutely no reason to buy Photoshop on that website.

If you like the visual, compliment the visual. But I would disagree with anyone who thinks that this is anything but a completely ineffective ad.

picktokyo's picture
picktokyo
1404 pencils

This is not the best ad, but this is not that bad. Hey why every muppet who says bad thing about an ad is not registered user?

Crisp One's picture
Crisp One
2007 pencils

i agree, i think registry should be mandatory for comments.

thirty6chambers's picture
thirty6chambers
1464 pencils

You bring up a great point. The URL is so small that I overlooked it and thought this was for Adobe CS4. This would be really cool if Adobe was their client but it just looks like they wish Adobe was their client instead of actually telling us about the real client.

Ad_Man's picture
Ad_Man
828 pencils

for my logic i think you don't know how does advertising works. this should be the agency version of the ad. and maybe, they created the concept and the ad first and then found the client. i remark, maybe.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

kgeiger's picture
kgeiger
7085 pencils

Cool!

Guest commenter's picture
Guest commenter

the art direction reflects the url. all that matters is that people are able to remember the ad when the name of the website is mentioned.

the name has an "ASLI" n reflecting it using REAListic stuffs.. how ineffective can it be?

aqeelparagon's picture
aqeelparagon
143 pencils

the art direction is excellent and also it memorable, the name software asli it will always remembered when you will talk about original softwares.

so its very target oriented.

aqeel
www.aqahmed.blogspot.com

iswanda82's picture
iswanda82
346 pencils

kEREN BANGET CRAFTINGNYA...ASLI....!!!!
SELAMAT SELAMAT NYA DARI SEKARANG DEH....
JADIIN WALLPAPER AHHHH (BOLEH GAK?)

Boas ideas's picture
Boas ideas
217 pencils

Es mi nuevo fondo de escritorio!! excelente

Joker's picture
Joker
85 pencils

If real is better, why do we need computers?

Guest's picture
Guest

'cause not everyone is capable using those wide range of real tools?
and/or
compiling those tools would be a pain in the arse?

Guest commenter's picture
Guest commenter

Thats absolutely brilliant. Nice concept. . . .

Guest commenter's picture
Guest commenter

Ducaralho

Victor Holanda Araujo's picture
Victor Holanda ...

Very very NICE.

Zeus's picture
Zeus
912 pencils

Pretty cool, GREAT WORK congratz!!

brain123's picture
brain123
830 pencils

Love it!

mole_a's picture
mole_a
9 pencils

standing ovation....bravo

bagusasik's picture
bagusasik
68 pencils

I'm jealous....hik...hik

Guest commenter's picture
Guest commenter

I agree with everyone. Fantastic. I'm an art director and it's going on my door.

volumen's picture
volumen
330 pencils

cool cause we're the target:-)

Tanuj Lakhina's picture
Tanuj Lakhina

Very very innovative.Great work.

Guest commenter's picture
Guest commenter

bagus banget! sederhana n hebat
artdirecting bagus
copywrite ok
photography caur
digital imaging keren

sep dah!

adfest tembus negh LOL

exithigh's picture
exithigh
86 pencils

great art direction. Asli in this case is original.(software-asli=Original-software) To me the concept works well considering the target market is us. And most of us here liked it. So how can you say it's not working???
Ivan, you should implement only registered user gets to comment. Fair to all of us.

Guest commenter's picture
Guest commenter

i like it

invincible ego's picture
invincible ego

i thinked of this concept before,,, around 2006,,, but i dont know what exacctly the product will i execute with this idea,,,

:)

diegocrescini's picture
diegocrescini
56 pencils

Sure, and I thought the slogan "Just Do It" around 1918, right after the war. Lol.

Guest commenter's picture
Guest commenter

Muy muy bueno!

Peter Schorpino's picture
Peter Schorpino

Poor and Stupid.

blueturtles's picture
blueturtles
235 pencils

are you talking about yourself or the work?

blueturtles's picture
blueturtles
235 pencils

most people on here are creatives, i think and i assume they are the target. good job. it's my wallpaper.

Crisp One's picture
Crisp One
2007 pencils

same here... good wallpaper

bhavdeep's picture
bhavdeep
284 pencils

brained it..
AMAZING CONCEPT, BEST EXECUTION
love it..

njoy's picture
njoy
4 pencils

Interesante la forma de plasmar el slogan a el grafico, y la verdad me gusto el proyecto de llevar a cabo a la realidad un producto virtual.

Soto's picture
Soto

Sooo Coool!!!

Guest commenter's picture
Guest commenter

kereeen...., coba aja gw termasuk dalam tim ini, hiks2...

Guest commenter's picture
Guest commenter

good one mate

the line goes well with art

good concept with great art direction

Guest commenter's picture
Guest commenter

I have to say, GENIUS!

borifasio's picture
borifasio
24 pencils

Nice Art Direction!!!!!!!!

Guest's picture
Guest

Wow .. !! Great idea! :)

Guest's picture
Guest

wow matap real consept

Guest's picture
Guest

:)
Really nice!

Great concept.

MidasTouch's picture
MidasTouch
1024 pencils

Amazing!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ZeSheep's picture
ZeSheep
174 pencils

Which country is this from?

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