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Software-asli.com: As real as it gets

Software-asli.com: As real as it gets
Your rating: None Average: 9.6 (123 votes)

Advertising Agency: Bates141
Creative Director: Hendra Lesmono
Art Directors: Irawandhani Kamarga, Andreas Junus
Copywriter: Darrick Subrata
Photographer: Anton Ismael
Published: August 2008

Comments

Crisp One's picture 2033 pencils

cool AD, congrats to Irawandhani Kamarga,and Andreas Junus

jsantanaxp's picture 421 pencils

Agree.
very interesting.

-------------------------------------------
http://comunique9.blogspot.com

Zidor's picture 60 pencils

yep, clear message, nice AD.

sakibafridi's picture 159 pencils

Very nice

Guest commenter's picture

Wow.

Bogott's picture 39 pencils

Love it

Guest commenter's picture

real is good

alvinpck's picture 1256 pencils

Great!
How come no one did this before? The idea is just right in front of us.

...
http://alvinpck.deviantart.com/gallery/

Guest commenter's picture

photoshop me a new girlfriend and print.

http://www.sharkcountry.blogspot.com/

diegocrescini's picture 56 pencils

Impossible to disagree with all this people. Great, GREAT ad.

jackblack's picture 89 pencils

i like the idea behind it, but i think it fell on the execution. a little more love and care could've made a huge difference.

jebus's picture 339 pencils

I concur good sir.

javo's picture 1080 pencils

Una pieza que se está convirtiendo en un clásico.
En mi opinión, es un muy buen aviso, pero la comunidad publicitaria lo está mitificando por estar relacionado directamente con su día a día.
A mi la verdad, me genera, en el fondo, un poco de rechazo. Quizás sea porque encuentro una contradicción: jamás podrás hacer un buen montaje a mano. Photoshop es lo que es precisamente porque te permite hacer en minutos lo que alguna vez tomaba horas.

¿Para que me sirve Photoshop real?
Lo que quiero que se vea real son los diseños que con él haga, no el programa en si.
No sé. Creo que hay algo que no termina de cerrar.

http://javoramirez.wordpress.com/

picopalqlea's picture 577 pencils

pajero....

by the way, Excelent ad.

Ad_Man's picture 816 pencils

me parece que no entiendes el aviso y tu extenso resumen del mismo habla de lo poco que sabes de él.
as real as it gets, excelente forma de bajarlo.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

pink's picture 14 pencils

it's special!i like it very much!

ninjak's picture 76 pencils

wow, very nice!!

Guest commenter's picture

está buenísima papá!!

Guest commenter's picture

an original

sonmailbox's picture 14 pencils

Some beer for those guys, please!

vec's picture 47 pencils

Amazing ad !!!!!!

when u love someone ..

Crave's picture 95 pencils

the more you look at it, the more you'll like it, brilliant!!

gango75's picture 230 pencils

Guys, this is so cool....
Congrats!

dshott's picture 477 pencils

Bam. Not too sure if you'd get it if not familiar with the photohsop interface.

Has everyone seen this right?;
http://uk.youtube.com/watch?v=qo1d6ttbAq8
I'm sure you all have (it's got nearly 4 million views on youtube) but if not, you must.

Dale's picture 376 pencils

If you're not too familia with the Photoshop interface, I sincerely doubt you would fall into the target audience.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Rocco69's picture 11 pencils

Nice!

daprankster's picture 426 pencils

excellent!

unlimilove's picture 57 pencils

if you want to see how it was done:

http://www.flickr.com/photos/18697966@N00/sets/72157608377333404/

---

Some of my best friends are softwares

john doe's picture 1501 pencils

sooooo nice!

marlene's picture

I really really like this

Shanty Mathew's picture 105 pencils

Beautiful... Simply. Beautiful.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Guest commenter's picture

Terrible ad. It makes me wonder if everybody who has commented knows anything at all about advertising.

This isn't an ad for Photoshop. It's an ad for an online store that just happens to sell Photoshop along with other software. Did anyone even notice that? Did anyone remember the URL? Did anyone even notice the URL? Also, it gives me absolutely no reason to buy Photoshop on that website.

If you like the visual, compliment the visual. But I would disagree with anyone who thinks that this is anything but a completely ineffective ad.

picktokyo's picture 1306 pencils

This is not the best ad, but this is not that bad. Hey why every muppet who says bad thing about an ad is not registered user?

Crisp One's picture 2033 pencils

i agree, i think registry should be mandatory for comments.

thirty6chambers's picture 1468 pencils

You bring up a great point. The URL is so small that I overlooked it and thought this was for Adobe CS4. This would be really cool if Adobe was their client but it just looks like they wish Adobe was their client instead of actually telling us about the real client.

Ad_Man's picture 816 pencils

for my logic i think you don't know how does advertising works. this should be the agency version of the ad. and maybe, they created the concept and the ad first and then found the client. i remark, maybe.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

kgeiger's picture 5158 pencils

Cool!

Guest commenter's picture

the art direction reflects the url. all that matters is that people are able to remember the ad when the name of the website is mentioned.

the name has an "ASLI" n reflecting it using REAListic stuffs.. how ineffective can it be?

aqeelparagon's picture 143 pencils

the art direction is excellent and also it memorable, the name software asli it will always remembered when you will talk about original softwares.

so its very target oriented.

aqeel
www.aqahmed.blogspot.com

iswanda82's picture 321 pencils

kEREN BANGET CRAFTINGNYA...ASLI....!!!!
SELAMAT SELAMAT NYA DARI SEKARANG DEH....
JADIIN WALLPAPER AHHHH (BOLEH GAK?)

garotoxico's picture 155 pencils

Es mi nuevo fondo de escritorio!! excelente

Joker's picture 81 pencils

If real is better, why do we need computers?

Guest's picture

'cause not everyone is capable using those wide range of real tools?
and/or
compiling those tools would be a pain in the arse?

Guest commenter's picture

Thats absolutely brilliant. Nice concept. . . .

Guest commenter's picture

Ducaralho

Victor Holanda Araujo's picture

Very very NICE.

Zeus's picture 872 pencils

Pretty cool, GREAT WORK congratz!!

brain123's picture 840 pencils

Love it!

mole_a's picture 9 pencils

standing ovation....bravo

day dreamer night thinker

bagusasik's picture 39 pencils

I'm jealous....hik...hik

Guest commenter's picture

I agree with everyone. Fantastic. I'm an art director and it's going on my door.

volumen's picture 330 pencils

cool cause we're the target:-)

Tanuj Lakhina's picture

Very very innovative.Great work.

Guest commenter's picture

bagus banget! sederhana n hebat
artdirecting bagus
copywrite ok
photography caur
digital imaging keren

sep dah!

adfest tembus negh LOL

exithigh's picture 72 pencils

great art direction. Asli in this case is original.(software-asli=Original-software) To me the concept works well considering the target market is us. And most of us here liked it. So how can you say it's not working???
Ivan, you should implement only registered user gets to comment. Fair to all of us.

Guest commenter's picture

i like it

invincible ego's picture

i thinked of this concept before,,, around 2006,,, but i dont know what exacctly the product will i execute with this idea,,,

:)

diegocrescini's picture 56 pencils

Sure, and I thought the slogan "Just Do It" around 1918, right after the war. Lol.

Guest commenter's picture

Muy muy bueno!

Peter Schorpino's picture

Poor and Stupid.

blueturtles's picture 156 pencils

are you talking about yourself or the work?

blueturtles's picture 156 pencils

most people on here are creatives, i think and i assume they are the target. good job. it's my wallpaper.

Crisp One's picture 2033 pencils

same here... good wallpaper

bhavdeep's picture 282 pencils

brained it..
AMAZING CONCEPT, BEST EXECUTION
love it..

njoy's picture 4 pencils

Interesante la forma de plasmar el slogan a el grafico, y la verdad me gusto el proyecto de llevar a cabo a la realidad un producto virtual.

Soto's picture

Sooo Coool!!!

Guest commenter's picture

kereeen...., coba aja gw termasuk dalam tim ini, hiks2...

Guest commenter's picture

good one mate

the line goes well with art

good concept with great art direction

Guest commenter's picture

I have to say, GENIUS!

borifasio's picture 24 pencils

Nice Art Direction!!!!!!!!

Guest's picture
10

Wow .. !! Great idea! :)

Guest's picture

wow matap real consept

Guest's picture

:)
Really nice!

Great concept.

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