Software-asli.com: As real as it gets
Advertising Agency: Bates141
Creative Director: Hendra Lesmono
Art Directors: Irawandhani Kamarga, Andreas Junus
Copywriter: Darrick Subrata
Photographer: Anton Ismael
Published: August 2008
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76 comments
cool AD, congrats to Irawandhani Kamarga,and Andreas Junus
Agree.
very interesting.
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http://comunique9.blogspot.com
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Comunique9
yep, clear message, nice AD.
Very nice
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http://www.sakibafridi.com
Wow.
Love it
real is good
Great!
How come no one did this before? The idea is just right in front of us.
...
http://alvinpck.deviantart.com/gallery/
photoshop me a new girlfriend and print.
http://www.sharkcountry.blogspot.com/
Impossible to disagree with all this people. Great, GREAT ad.
i like the idea behind it, but i think it fell on the execution. a little more love and care could've made a huge difference.
I concur good sir.
Una pieza que se está convirtiendo en un clásico.
En mi opinión, es un muy buen aviso, pero la comunidad publicitaria lo está mitificando por estar relacionado directamente con su día a día.
A mi la verdad, me genera, en el fondo, un poco de rechazo. Quizás sea porque encuentro una contradicción: jamás podrás hacer un buen montaje a mano. Photoshop es lo que es precisamente porque te permite hacer en minutos lo que alguna vez tomaba horas.
¿Para que me sirve Photoshop real?
Lo que quiero que se vea real son los diseños que con él haga, no el programa en si.
No sé. Creo que hay algo que no termina de cerrar.
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
pajero....
by the way, Excelent ad.
hahaha
http://javoramirez.wordpress.com
Chief Creative Director Nexus BBDO
me parece que no entiendes el aviso y tu extenso resumen del mismo habla de lo poco que sabes de él.
as real as it gets, excelente forma de bajarlo.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
it's special!i like it very much!
wow, very nice!!
está buenísima papá!!
an original
Some beer for those guys, please!
Amazing ad !!!!!!
the more you look at it, the more you'll like it, brilliant!!
Guys, this is so cool....
Congrats!
Bam. Not too sure if you'd get it if not familiar with the photohsop interface.
Has everyone seen this right?;
http://uk.youtube.com/watch?v=qo1d6ttbAq8
I'm sure you all have (it's got nearly 4 million views on youtube) but if not, you must.
If you're not too familia with the Photoshop interface, I sincerely doubt you would fall into the target audience.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
Nice!
excellent!
if you want to see how it was done:
http://www.flickr.com/photos/18697966@N00/sets/72157608377333404/
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sooooo nice!
I really really like this
Beautiful... Simply. Beautiful.
"Advertising sucks... ever so gently."
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
Terrible ad. It makes me wonder if everybody who has commented knows anything at all about advertising.
This isn't an ad for Photoshop. It's an ad for an online store that just happens to sell Photoshop along with other software. Did anyone even notice that? Did anyone remember the URL? Did anyone even notice the URL? Also, it gives me absolutely no reason to buy Photoshop on that website.
If you like the visual, compliment the visual. But I would disagree with anyone who thinks that this is anything but a completely ineffective ad.
This is not the best ad, but this is not that bad. Hey why every muppet who says bad thing about an ad is not registered user?
i agree, i think registry should be mandatory for comments.
You bring up a great point. The URL is so small that I overlooked it and thought this was for Adobe CS4. This would be really cool if Adobe was their client but it just looks like they wish Adobe was their client instead of actually telling us about the real client.
for my logic i think you don't know how does advertising works. this should be the agency version of the ad. and maybe, they created the concept and the ad first and then found the client. i remark, maybe.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Cool!
the art direction reflects the url. all that matters is that people are able to remember the ad when the name of the website is mentioned.
the name has an "ASLI" n reflecting it using REAListic stuffs.. how ineffective can it be?
the art direction is excellent and also it memorable, the name software asli it will always remembered when you will talk about original softwares.
so its very target oriented.
aqeel
www.aqahmed.blogspot.com
kEREN BANGET CRAFTINGNYA...ASLI....!!!!
SELAMAT SELAMAT NYA DARI SEKARANG DEH....
JADIIN WALLPAPER AHHHH (BOLEH GAK?)
Es mi nuevo fondo de escritorio!! excelente
If real is better, why do we need computers?
'cause not everyone is capable using those wide range of real tools?
and/or
compiling those tools would be a pain in the arse?
Thats absolutely brilliant. Nice concept. . . .
Ducaralho
Very very NICE.
Pretty cool, GREAT WORK congratz!!
Love it!
standing ovation....bravo
I'm jealous....hik...hik
I agree with everyone. Fantastic. I'm an art director and it's going on my door.
cool cause we're the target:-)
Very very innovative.Great work.
bagus banget! sederhana n hebat
artdirecting bagus
copywrite ok
photography caur
digital imaging keren
sep dah!
adfest tembus negh LOL
great art direction. Asli in this case is original.(software-asli=Original-software) To me the concept works well considering the target market is us. And most of us here liked it. So how can you say it's not working???
Ivan, you should implement only registered user gets to comment. Fair to all of us.
i like it
i thinked of this concept before,,, around 2006,,, but i dont know what exacctly the product will i execute with this idea,,,
:)
Sure, and I thought the slogan "Just Do It" around 1918, right after the war. Lol.
Muy muy bueno!
Poor and Stupid.
are you talking about yourself or the work?
most people on here are creatives, i think and i assume they are the target. good job. it's my wallpaper.
same here... good wallpaper
brained it..
AMAZING CONCEPT, BEST EXECUTION
love it..
Interesante la forma de plasmar el slogan a el grafico, y la verdad me gusto el proyecto de llevar a cabo a la realidad un producto virtual.
Sooo Coool!!!
kereeen...., coba aja gw termasuk dalam tim ini, hiks2...
good one mate
the line goes well with art
good concept with great art direction
I have to say, GENIUS!
Nice Art Direction!!!!!!!!
Wow .. !! Great idea! :)
wow matap real consept
:)
Really nice!
Great concept.
Amazing!
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Which country is this from?