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Slalom

Agency: 
Published/Aired: 
November 2009
Description: 

Wealth. It's about attitude.

Advertising Agency: KING Helsinki, Finland
Art Director: Anne Rusanen
Copywriter: Mikko Eskelinen
Planner: Tobias Wacker
Graphic Designer: Teemu Kurko
Account Director: Daniel Tuori
Photographer: FLC 415

Comments (8)

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Highest Rated

desaipriya's picture
desaipriya
Activity Score 24

I feel this one is weaker than the other 2, because it doesn't visually say "wealth is an attitude" - I get the impression it's a poor family playing dress up while the other 2 say, "I could be rich even though I may not look it... 'cos it's all about the attitude."

everartz's picture
everartz
Activity Score 7609

really good campaign..

| Everartz |

DJVassallo's picture
DJVassallo
Activity Score 243

Cool approach for a bank, with hypercontrast, hyper-reality becomes almost touchable...
Congrats Tobi & team

tob's picture
tob
Activity Score 14

Thanks. I’ll forward it to the people who made it happen.

tob's picture
tob
Activity Score 14

Thanks. I’ll forward it to the people who made it happen.

munirgee's picture
munirgee
Activity Score 454

Good Positioning! It really works...

satrianee's picture
satrianee
Activity Score 3748

I wish to see more of them.

rolling.stone's picture
rolling.stone
Activity Score 2741

does mere attitude make your rich

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~ Quite obviously, I have gathered no moss ! ~

desaipriya's picture
desaipriya
Activity Score 24

I feel this one is weaker than the other 2, because it doesn't visually say "wealth is an attitude" - I get the impression it's a poor family playing dress up while the other 2 say, "I could be rich even though I may not look it... 'cos it's all about the attitude."

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