Sofia Bank: Slalom

Wealth. It's about attitude.

Advertising Agency: KING Helsinki, Finland
Art Director: Anne Rusanen
Copywriter: Mikko Eskelinen
Planner: Tobias Wacker
Graphic Designer: Teemu Kurko
Account Director: Daniel Tuori
Photographer: FLC 415
Published: November 2009

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8 comments

everartz's picture
everartz
7611 pencils

really good campaign..

| Everartz |

DJVassallo's picture
DJVassallo
243 pencils

Cool approach for a bank, with hypercontrast, hyper-reality becomes almost touchable...
Congrats Tobi & team

tob's picture
tob
14 pencils

Thanks. I’ll forward it to the people who made it happen.

tob's picture
tob
14 pencils

Thanks. I’ll forward it to the people who made it happen.

munirgee's picture
munirgee
454 pencils

Good Positioning! It really works...

satrianee's picture
satrianee
3748 pencils

I wish to see more of them.

rolling.stone's picture
rolling.stone
2740 pencils

does mere attitude make your rich

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~ Quite obviously, I have gathered no moss ! ~

desaipriya's picture
desaipriya
24 pencils

I feel this one is weaker than the other 2, because it doesn't visually say "wealth is an attitude" - I get the impression it's a poor family playing dress up while the other 2 say, "I could be rich even though I may not look it... 'cos it's all about the attitude."

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