Sofia Bank: Maspalomas

Wealth. It's about attitude.

Advertising Agency: KING Helsinki, Finland
Art Director: Anne Rusanen
Copywriter: Mikko Eskelinen
Planner: Tobias Wacker
Graphic Designer: Teemu Kurko
Account Director: Daniel Tuori
Photographer: FLC 415
Published: November 2009


Tommy G.'s picture
Tommy G.
897 pencils

Maspalomas is a prestige golf in west Africa. Very nice place to travel.

Huge Louisiane look into it.

Many problems with the shadows : everything inside the apartment has some problem with the shadows, even the umbrella outside is sick.
Just set your brush at 10% and paint natural shadows on a new layer and blend it to multiply or color dodge, depending of the levels.
Don't forget to blend everything you want to mix and add a 65% of the same layer at normal mode to invoid problems.

I'm very close to start an 'advertising photoshop school', because I'm really tired to see terrible things.'s picture
134 pencils

Dear Tommy, you are the first person to acctualy tired to help good for you to bad for final line, so any ways i agree with him your shadows are wrong, follow his advise and you will improve.
I wish every coment in here wher constructive and not decostructive like the usuall I dont like, or its shit and horrible, say why and try to help, whe are artist not critics people.
check out my blog if you have a chance


oshe's picture
852 pencils

ok, i respect your opinion abput constructive opinnion, but, you really think that you are an artist?

satrianee's picture
3748 pencils

It seems it's intentional to show every "rich" material together-yet-separate just like they are collected from their own ads. Perhaps to emphasis the possibility of gathering expensive goodies made attractive by ads.

That's why they don't use photographs I think. Looking like real... but it's just attitude.

I love the whole campaign. I wish there were more of it. (The garage is my favorite)

silvi's picture
4172 pencils

Xplain please!!!!!!!!

Guest's picture

can we really call your present state of aesthetics a post-hdr world. please.

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