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Agency: 
Published/Aired: 
November 2009
Description: 

Wealth. It's about attitude.

Advertising Agency: KING Helsinki, Finland
Art Director: Anne Rusanen
Copywriter: Mikko Eskelinen
Planner: Tobias Wacker
Graphic Designer: Teemu Kurko
Account Director: Daniel Tuori
Photographer: FLC 415

Comments (14)

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Highest Rated

Wael Azzam's picture
Wael Azzam
Activity Score 32

good concept and art direction, I like the details

JamaisVu's picture
JamaisVu
Activity Score 408

How do they make such beautiful painting-like photographs?

everartz's picture
everartz
Activity Score 7609

this is called the HDR "high dynamic range" and you can achieve it on photoshop, but of course you need a good photo to start working on it, and i agree that the visual is awesome..

| Everartz |

munirgee's picture
munirgee
Activity Score 454

Agree...

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

It's mostly lighting.
that and a careful muting of the tones (note the absence of bright colours)

HDR is a way to extend tonal values into unreal areas, and has little to do with this.
It's definitely a composite check out where the boot isn't as "on the tyre" as it could be.

JamaisVu's picture
JamaisVu
Activity Score 408

And is it the art director's or the photographer's jobs to create this effect?
Great photos, by the way.

Guest's picture
Guest

Sorry Captain, this isn't HDR.

This is a lot of post with more than a few different images dropped in.

HDR is extending the detail range of one image.

This is also the only one of this campaign that I think worked. The other two are too vague about the characters. Here we can see that this person isn't ACTUALLY wealthy. but holds himself as if he were.

satrianee's picture
satrianee
Activity Score 3748

This is the first time I enjoyed such a mess.

I love the idea showing itself perfectly behind that beautiful line. Sooo "finance-free" banking ad. So cute, so great! Congrats!!!

Guest's picture
Guest

why every ad of this century look just like a videogame, thats why little boys a girls create unattainables ideals. PHOTOSHOP its just damaging our society.

leochica's picture
leochica
Activity Score 5

Why every ad just looks like a videogame, thats why every child create unattainables ideals. PHOTOSHOP is killing our society, thats why why fewer and fewer people believe in our profession, because. An excellent example of what advertising without sense do, is dove campaign

leochica's picture
leochica
Activity Score 5

Why every ad just looks like a videogame, thats why every child create unattainables ideals. PHOTOSHOP is killing our society, thats why why fewer and fewer people believe in our profession, because. An excellent example of what advertising without sense do, is dove campaign

Brain-Art's picture
Brain-Art
Activity Score 1101

"PHOTOSHOP is killing our society"... WTF is that?

Guest's picture
Guest

Thanks for your comments. We made a small "making of" video of the post production phases. Check it out at:

http://www.youtube.com/watch?v=NYmo_t4JOIo

maxiiphemmy's picture
maxiiphemmy
Activity Score 57

i think the ad concept is ok

Wael Azzam's picture
Wael Azzam
Activity Score 32

good concept and art direction, I like the details

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