Wealth. It's about attitude.
Advertising Agency: KING Helsinki, Finland
Art Director: Anne Rusanen
Copywriter: Mikko Eskelinen
Planner: Tobias Wacker
Graphic Designer: Teemu Kurko
Account Director: Daniel Tuori
Photographer: FLC 415
Published: November 2009
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Comments
How do they make such beautiful painting-like photographs?
this is called the HDR "high dynamic range" and you can achieve it on photoshop, but of course you need a good photo to start working on it, and i agree that the visual is awesome..
| Everartz |
Agree...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
It's mostly lighting.
that and a careful muting of the tones (note the absence of bright colours)
HDR is a way to extend tonal values into unreal areas, and has little to do with this.
It's definitely a composite check out where the boot isn't as "on the tyre" as it could be.
www.jpmountford.com
And is it the art director's or the photographer's jobs to create this effect?
Great photos, by the way.
Sorry Captain, this isn't HDR.
This is a lot of post with more than a few different images dropped in.
HDR is extending the detail range of one image.
This is also the only one of this campaign that I think worked. The other two are too vague about the characters. Here we can see that this person isn't ACTUALLY wealthy. but holds himself as if he were.
This is the first time I enjoyed such a mess.
I love the idea showing itself perfectly behind that beautiful line. Sooo "finance-free" banking ad. So cute, so great! Congrats!!!
why every ad of this century look just like a videogame, thats why little boys a girls create unattainables ideals. PHOTOSHOP its just damaging our society.
Why every ad just looks like a videogame, thats why every child create unattainables ideals. PHOTOSHOP is killing our society, thats why why fewer and fewer people believe in our profession, because. An excellent example of what advertising without sense do, is dove campaign
Why every ad just looks like a videogame, thats why every child create unattainables ideals. PHOTOSHOP is killing our society, thats why why fewer and fewer people believe in our profession, because. An excellent example of what advertising without sense do, is dove campaign
"PHOTOSHOP is killing our society"... WTF is that?
Thanks for your comments. We made a small "making of" video of the post production phases. Check it out at:
http://www.youtube.com/watch?v=NYmo_t4JOIo
i think the ad concept is ok
good concept and art direction, I like the details