Sodimac: Beautiful, 2

Your house wants to look beautiful too.

Advertising Agency: MayoDraft FCB, Chile
Creative Director: Andrés Díaz
Art Director: Andy Tobar
Copywriter: Andrés Díaz
Illustrator 3D Artist: Christian Maldonado

September 2013


Shawali's picture
8440 pencils

Totally forced and it doesn't show any benefit.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

kleenex's picture
40708 pencils

Concept fail.,

eins-eins-null's picture
894 pencils

advertising for advertisers; i don't think it will work. apart from that, i kind of like it. it connects two of the biggest sexual stereotypes and the claim has a point (not a strong one, but a point). it's hard to make good ads in that clear look these days.

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