Society for Community Organization: Cubicle Dwellers, 5

Hong Kong has $650 billion of fiscal reserve.
The price of housing is at an all time high in Hong Kong. Over 100,000 people are unable to afford adequate homes. Among them are elderly individuals and other socially vulnerable groups who have no choice but to live in these tiny 40-square-foot rooms. While our city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at soco.org.hk and make a change.

Advertising Agency: Publicis Hong Kong
Executive Creative Director: Mark Birman
Creative Directors: Kwong Chi Kit, Terry Cheng
Art Directors: Kwong Chi Kit, Dave Ho
Copywriters: Terry Cheng, Kerwin Choy
Photographer: Benny Lam
Retoucher: Henry Chan
Published: December 2012