Society for Community Organization: Cubicle Dwellers, 4
Hong Kong is among the most competitive business environments in the world.
Over 100,000 people live in cubicle apartments measuring only 40 square feet. These spaces are overcrowded, sometimes with entire families living in one room. They have no choice but to use these tiny spaces as a living room, bedroom, kitchen and study. While our city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at soco.org.hk and make a change.
Advertising Agency: Publicis Hong Kong
Executive Creative Director: Mark Birman
Creative Directors: Kwong Chi Kit, Terry Cheng
Art Directors: Kwong Chi Kit, Dave Ho
Copywriters: Terry Cheng, Kerwin Choy
Photographer: Benny Lam
Retoucher: Henry Chan
Published: December 2012