Hong Kong is listed as one of the safest cities in the world.
Property owners illegally restructure normal-sized apartments, dividing them up into tiny rooms. They reset the floor drain outlets, remove main walls and alter fire escape routes. This situation is a reality for over 100,000 people. While our city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at soco.org.hk and make a change.
Advertising Agency: Publicis Hong Kong
Executive Creative Director: Mark Birman
Creative Directors: Kwong Chi Kit, Terry Cheng
Art Directors: Kwong Chi Kit, Dave Ho
Copywriters: Terry Cheng, Kerwin Choy
Photographer: Benny Lam
Retoucher: Henry Chan
Published: December 2012