Society for Community Organization: Cubicle Dwellers, 1
Hong Kong ranked as the most livable city by The Economist.
Over 100,000 people live in cubicle apartments in Hong Kong. Divided up from already small apartments, these rooms are only about 40 square feet. From resting to cooking, all activities take place in these tiny spaces. While our city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at soco.org.hk and make a change.
Advertising Agency: Publicis Hong Kong
Executive Creative Director: Mark Birman
Creative Directors: Kwong Chi Kit, Terry Cheng
Art Directors: Kwong Chi Kit, Dave Ho
Copywriters: Terry Cheng, Kerwin Choy
Photographer: Benny Lam
Retoucher: Henry Chan
Published: December 2012