December 2012
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Over 100,000 Hong Kong citizens are trapped in impoverished environments.
They live in cage homes, cubicle apartments and other inhumane conditions, often no bigger than 40 square feet. The longer you remain indifferent, the longer their poor living conditions will remain unchanged. Show your support for a more just and caring society and forward a letter to the government by scanning the QR code. Society for Community Organization.

Executive Creative Director: Mark Birman
Creative Directors: Kwong Chi Kit, Terry Cheng
Art Directors: Kwong Chi Kit, Dave Ho
Copywriters: Terry Cheng, Kerwin Choy
Photographer: Tim Lau
Props Maker: On Tai
Retoucher: Henry Chan

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