4 comments

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

this makes no sense in places where sobriety tests are done with breathalisers, not the old 'walk-in-a-straight-line' test, which considering I can do all that after 5 pints means it doesn't make sure you're safe to drive.

But, oh yeah the ad! - Nice graphics, weak idea.

We're going to need more lube.

Make a little room in your trophy case's picture
Make a little r...

Only people who don't know a damn thing about writing headlines would have a problem with this one. It couldn't possibly be more on target. (Personally, I would have left out the word "it"), but a great line nevertheless, and a wonderful campaign. Period!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Its a terrible bit of appaling copy.

Really poor copy that should appeal to 'people who don't know a damn thing about writing headlines' as well as blinkered creatives like you.

We're going to need more lube.

laylowmoe's picture
laylowmoe
328 pencils

"If you fail a sobriety test after drinking it, you're just A KLUTZ."

But overall, I dig this campaign. Nice lines.

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