SoBe Arush Energy Drink: Climber

SoBe Arush Energy Drink: Climber

Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian Mackellar
ACD/Art Director: Mark Mason
ACD/Copywriter: Patrick Scissons
Photographer: Mark Zibert

Your rating: None Average: 9 (2 votes)

Comments

TRICKY's picture
Submitted by TRICKY on Sat, 2007-05-12 11:00.

yeap we 're only toys for the chicas it keeps me going on and on and on and on

oligofree's picture
Submitted by oligofree on Sat, 2007-05-12 11:49.

The battery could be somewhere else :))

--
It's My Job To Keep Punk Rock Elite

Submitted by DarkSide on Sat, 2007-05-12 12:07.

Energy drinks=Energy Batteries
That's so clever!

I'm so envy...I wish I had thought this one first.

Submitted by musback on Sat, 2007-05-12 17:00.

Lol @ sarcasm hahahah
but i like this ad though, simple idea, and great execution
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

Submitted by bompa on Sat, 2007-05-12 13:06.

Esto es PS2???

Submitted by Renan on Sun, 2007-05-13 01:45.

i didnt like the idea, not strong..

Submitted by creative_assylum on Sun, 2007-05-13 02:58.

great art direction

otto54's picture
Submitted by otto54 on Sun, 2007-05-13 05:17.

very good artdirection and idea, similar to playstation in the execution but anyway very good campaign.
----------------------------
Advertising pass, pasta remain...

Submitted by returntosender on Sun, 2007-05-13 08:22.

Don't think so.
Old idea with a new "cool" execution that ad people really like.

Hey otto, pasta is cooked. Hurry up!

Submitted by jungleraven on Sun, 2007-05-13 08:39.

lovely. brilliant.
gr8 art direction...
a thought...wud hv better if i cud c a couple of drinks lying near by.

Submitted by Bianconiglio on Sun, 2007-05-13 16:58.

It is only another strong photoshopped ad.

Less photoshop, more ideas. Please.

(Bianconiglio is looking for some freelance work)

Submitted by kandi on Sun, 2007-05-13 23:39.

Product lost in shot. Do we really need all those people behind? Could be alot simpler with more focus on the can. Not a great idea but could be executed way better.

Submitted by ellehcimeo on Mon, 2007-05-14 10:33.

I know where they shot this and it's my favourite climbing gym!
Idea: I've seen products inserted as batteries for energy before. As a climber though, I might think about getting some of this stuff... just to see.

Submitted by raverus on Mon, 2007-05-14 21:34.

yuks...

Submitted by Green_Hornet on Thu, 2007-05-31 10:22.

I want a PS2-ad myself!