SoBe Arush Energy Drink: Car
Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian Mackellar
ACD/Art Director: Mark Mason
ACD/Copywriter: Patrick Scissons
Photographer: Mark Zibert
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10 Comments
usualy girls like it hot ..in this case for cool girls ...chic
The man who stops advertising to save money is like the man who stops the clock to save time
WOW!!! The metaphor idea of using the energy drink as battery's!!! Cool!!!
I wonder: How come nobody thought of this before?!
(Are the 3 other girls the same in different shots?)
I comment the comments
Gatorade done it before, using the bunny! What's so WOW about this campaign???
www.michaelwongcc.com
WOW of sarcasm...
this idea is as old as the invention of the press...
I comment the comments
Spark's energy drink cans are made to look like batteries. now that's a lot cooler.
Como recurso: no hay nada nuevo. Como detalle en la dirección de arte: Espectacular.
"Aquí también se opina en español y em português".
"no silencies lo que no sabes expresar".
i still believe that a great idea is better than a great art direction..
www.renancorrea.carbonmade.com
without good art direction the idea never speak loud....
PS2? hahahah
Whoa, impressive art direction. A basic idea, true, but masterly done.