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SoBe Arush Energy Drink: Car
Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian Mackellar
ACD/Art Director: Mark Mason
ACD/Copywriter: Patrick Scissons
Photographer: Mark Zibert
Comments
usualy girls like it hot ..in this case for cool girls ...chic
WOW!!! The metaphor idea of using the energy drink as battery's!!! Cool!!!
I wonder: How come nobody thought of this before?!
(Are the 3 other girls the same in different shots?)
Gatorade done it before, using the bunny! What's so WOW about this campaign???
"Bowww Wowww"
WOW of sarcasm...
this idea is as old as the invention of the press...
Spark's energy drink cans are made to look like batteries. now that's a lot cooler.
Como recurso: no hay nada nuevo. Como detalle en la dirección de arte: Espectacular.
"Aquí también se opina en español y em português".
i still believe that a great idea is better than a great art direction..
without good art direction the idea never speak loud....
PS2? hahahah
Whoa, impressive art direction. A basic idea, true, but masterly done.
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