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SoBe Arush Energy Drink: Car

SoBe Arush Energy Drink: Car
Your rating: None Average: 4 (5 votes)

Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian Mackellar
ACD/Art Director: Mark Mason
ACD/Copywriter: Patrick Scissons
Photographer: Mark Zibert

10 Comments

TRICKY's picture 3932 pencils

usualy girls like it hot ..in this case for cool girls ...chic

The man who stops advertising to save money is like the man who stops the clock to save time

DarkSide's picture 1027 pencils

WOW!!! The metaphor idea of using the energy drink as battery's!!! Cool!!!
I wonder: How come nobody thought of this before?!

(Are the 3 other girls the same in different shots?)

I comment the comments

puppiepoppy's picture 1642 pencils

Gatorade done it before, using the bunny! What's so WOW about this campaign???

DarkSide's picture 1027 pencils

WOW of sarcasm...
this idea is as old as the invention of the press...

I comment the comments

thirty6chambers's picture 1472 pencils

Spark's energy drink cans are made to look like batteries. now that's a lot cooler.

Punch's picture 616 pencils

Como recurso: no hay nada nuevo. Como detalle en la dirección de arte: Espectacular.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Renan's picture 64 pencils

i still believe that a great idea is better than a great art direction..

raverus's picture 1471 pencils

without good art direction the idea never speak loud....

raverus's picture 1471 pencils

PS2? hahahah

Rene Fractal's picture 1430 pencils

Whoa, impressive art direction. A basic idea, true, but masterly done.

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