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34 comments

mondo's picture
mondo
142 pencils

is he shaving his legs or what happend to the hairs ???

Guest commenter's picture
Guest commenter

dont get it

quinoscopio's picture
quinoscopio
18 pencils

its like a radio in the shower.
if is that, i think is a relly god idea

Guest commenter's picture
Guest commenter

nice shot, don't get it either

SeanMartin's picture
SeanMartin

It's almost too simple: his can of Sobe is falling into the bathwater and he wont be able to drink it -- unless he's fast enough to catch it, thanks to the adrenalin rush of the product.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

wallcore3's picture
wallcore3
33 pencils

"Do you REALLY work in advertising?"

The ad title says "full of energy" so it means... if it falls in the tub he'll get kill. duh.

sneakyhands's picture
sneakyhands
1857 pencils

the ad title doesn't really matter if it's not in the ad. if the title is so important, they probably should've included it. all i see is a can, of adrenaline (not electrical energy), falling into a tub where a man with disgusting legs is bathing.

SeanMartin's picture
SeanMartin

>> "if it falls in the tub he'll get kill"

Uh, no: it means the man in the tub is "full of energy" and can therefore catch the can before it falls into the tub. But thanks for playing.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Aldo Fonseca's picture
Aldo Fonseca

I don't think so.

Even... Did you make this ad?

I get the 'energy' explanation and works so cool, but the theory about the adrenaline and the man full of energy sounds so plaaain.

Aldo Fonseca's picture
Aldo Fonseca

You all, the answers in your face:

http://adsoftheworld.com/media/print/sobe_adrenaline_rush_911

Has the guy the 'rush of adrenaline' to avoid the paramedics? Or maybe the parameds has the energy to ride along the city all night to save lives?

C'mon people. Opinions are free, but it costs.

SeanMartin's picture
SeanMartin

I'm sorry you dont think so, but that's OBVIOUSLY what's going on. The nimrod set his can on the edge of the tub and now it's about to fall in. Seriously, how difficult is that to see?

>> "the theory about the adrenaline and the man full of energy sounds so plaaain"

Maybe because it *is*? No everything is high concept, you know. Sometimes it's just a plain, simple ad.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

i think the energy drink is almost like a blowdryer or soemthing, he doesnt wanna get electrecuted?? i duno.

Nanel's picture
Nanel
283 pencils

he doesn't want to be electrocuted idiots

Guest commenter's picture
Guest commenter

Why he needs energy drink when he takes a bath?!?!?
Or he will ......

control C's picture
control C
108 pencils

????????? its obvious that he is afraid because the can is making a cannonball jump to the bath tub so he wont be able to finish his bath because all the water will be spilled... (sarcasm... is great sometimes)

Guest commenter's picture
Guest commenter

nanel is right.

DengueFever's picture
DengueFever
148 pencils

Ah ah. Love it ! The idea and the treatment are great.

+1 Nanel. Seriously, it's simple guys. Are you retarded ? He's afraid of getting electrocuted, that's it.

SeanMartin's picture
SeanMartin

EDITED.

I was going to say something else, but never mind. Just look at the ad, guys.

-------------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

ha,ha!it's so clear!

Ivancette's picture
Ivancette
153 pencils

La idea no está mala, el recurso del suicidio tiene una vuelta y es novedoso en este caso, me parece que se cae un poco al no tener una bajada, es una ejecución no es campañable.
Buen trabajo del art director.

El

El que sabe, sabe arte. El que no, es redactor.

Guest commenter's picture
Guest commenter

A ver señores Victor Garcia, Rene Valencia-Arellano:
piensen antes de aprobar algo asi.

Es una bebida energetica, por qué se la estaría tomando en el baño? . Es para tomarse en el trabajo, en la fiesta, o en millones de lugares más activos.
El baño es para descansar. ILOGICO.

Guest commenter's picture
Guest commenter

si, continuen haciendo propuestas grises del monton sin comunicacion diferenciada. LOGICO. (jajajaja)

Commenter's picture
Commenter

hehehehe

the idea is nice, but i dont know...

Guest commenter's picture
Guest commenter

Sean Martin you clearly work in advertising as a media buyer.

I have finally looked at it long enough (about 5 mins) to work out that 'energy' is meant to mean electricity and he thinks he will be electrocuted when it hits.

Too hard to make the connection = 2/10

Sean, go back to your spreadsheet.

SeanMartin's picture
SeanMartin

I give up. You guys are just looking for deep, deep meaning where there is none. Apparently, it *is* possible for things to be set too low on the comprehension scale.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

too hard? is so obvious!
2 am here in italy and i got it at first glance.
doesn't seem to be so misterious!

and i like it!

nicoruk.

Guest commenter's picture
Guest commenter

The subtext is this ad is, quite obviously, masturbation.

Notice the long phallic shape of the can "shooting" it's load into the bathtub. One could easily imagine the man was wanking in the bathtub and accidentally jostled his Sobe energy drink.

In the end, it's about guilt over masturbation. The creators of the ad and the company selling the product know that you masturbate too much and that their energy drink can restore your precious bodily fluids. Or, at least that's what they want you to think.

But, really the problem with your deficiency in bodily fluids is fluoridation of your city water. But there's no money in informing you of that. An energy drink will have to do.

Zeus's picture
Zeus
912 pencils

huh?

Whitefang's picture
Whitefang
509 pencils

Guest commentator has nailed it. I'm off to get one away in the bath.

Guest commenter's picture
Guest commenter

im not sure where the confusion is. i think its supposed to be like a hair-dryer falling into the bath. energy, electricity, sorta thing? i might be wrong.

Guest commenter's picture
Guest commenter

SPOOF. SPOOF. SPOOF! Im so tired of watching the Guatemalan BBDO branch MASTURBATING in this website. Why don't you let us see your real work??? (I just happened to be in Guatemala, and believe me THIS IS NOT the advertising SOBE is running in real life) yuk.

Guest's picture
Guest

dont understand this advertising???????????????????

Guest's picture
Guest

Con el simple hecho de que se genere una discusión sobre qué significa el aviso, quiere decir que hay algo muy mal de base. Hay que "testear" con amigos honestos antes de decidirse, o mejor aún, con desconocidos o enemigos. Hay que ser muy insatisfecho para poder llegar a una buena idea. Vamos Guate, sé que hay buenas ideas por ahí.

Guest's picture
Guest

aaaahhhhhhhhhhhhhhh!!!!!!!!!!!!!! thats what his saying

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