Soap on a rope

December 2007
Advertising Agency: Volt Advertising Agency, Stockholm, Sweden
Creative Director: Mans Jacobsson Hosk
Art Directors: Joakim Söderquist, Mikael Söderblom
Copywriters: Jens Thelfer, Cleas Olsson
Illustrator / Photographer: Vostro
Other additional credits: Henrik Stampe, Erik Olssson, Louise Wallgren

Comments (17)

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Davosk's picture
Activity Score 4815

A double page spread for soap on a rope? Hmm. Who's the target group? Wtf, I like it.

Zed's picture
Activity Score 178

Prisoners, soldiers, campers and scouts can be some of them :-) It's also good for home use, (not to mention people with mobility problems), but not much people use soap bars these days. Good line and good art direction, It can surely make you remember the product.

TRICKY's picture
Activity Score 3954

guantanamo detainees

The man who stops advertising to save money is like the man who stops the clock to save time

beesure's picture
Activity Score 34

its really funny. i like it.

jaws of wan hoon's picture
jaws of wan hoon
Activity Score 74

I like it, I like it, la. It's jaw dropping.

super calibara's picture
super calibara
Activity Score 176

Is there another version for us?

thony troll's picture
thony troll
Activity Score 42


fractalrene's picture
Activity Score 1504

Extra points for the photography.

Big Friendly Monster 822's picture
Big Friendly Mo...
Activity Score 159

hahahaha yeah, better not drop the soap! nice one, really made me laugh

TheWordOnTheStreet.'s picture
Activity Score 35

He still looks scared tho, maybe because the soap looks like a tampon.
Nice job.

everartz's picture
Activity Score 7609


| everartz |

ryudo's picture
Activity Score 29

Don't pick up the soap when your inmate purposely drop it or else.... aaaaaaaaaaaaaaaaaaaoooooooooooooooooow. nice

hadrianapolis's picture
Activity Score 733

Didn't like it.

cortescreativo's picture
Activity Score 118

i think the great issue of this ad is the photo, cause i think its the first idea for a product like a soap on a rope that obviusly got as function not to fall of the hands.... well, that's why i think, maybe im wrong :P

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

Uabi's picture
Activity Score 38

I googled "Gahns Soap on a Rope" and the only results I received were links to this ad. Hmmm? So, you spent all that money on a SCAM AD.....TRUCHO DE LA PUÑETA

Sigge's picture
Activity Score 2

Do you know how to use Google Uabi?

AXAY555's picture
Activity Score 582

Can any1 explain me this ad i didnt get the idea