Advertisement

Soap

Agency: 
Published/Aired: 
September 2008
Description: 

Launch of a new label, introduced by the Federal Food Agency, that highlights restaurants with a controlled and well-respected hygiene.

The 'Smiley' label puts hygiene on the menu.

Advertising Agency: Troy, Brussels, Belgium
Creative Directors: Antoine Wellens, Xavier Bouillon
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Jean-Francois De Witte

Comments (10)

Log in or register to post comments

Highest Rated

teenie's picture
teenie
Activity Score 1894

The line is a bit wordy, but I like it. It makes me think immediately that the products are safe--a big plus when you're environmentally conscious or you have kids who get into everything.

Guest commenter's picture
Guest commenter

It would be better to say something like "Do you really appetite the taste of your soap? New Fairy without taste and flavour"))) This ad is wrong.

stitchy's picture
stitchy
Activity Score 779

AMIN to that...

Guest commenter's picture
Guest commenter

Good work guys, nice concepts.
Even thou i cant read the language, but i get the picture.
Thats what advertising is all about.

CR_AD's picture
CR_AD
Activity Score 413

no ! it's not good !

http://www.coupsdepub.com/

capywriter's picture
capywriter
Activity Score 5509

it's from the same agency who launched the dick-campaign (condoms) yesterday... Mysteriously that campaign has disappeared... What happened Ivan?

jsantanaxp's picture
jsantanaxp
Activity Score 401

Good observation, what happened?

-------------------------------------------
http://comunique9.blogspot.com

-------------------------------------------
http://www.comunique9.com.br

Favete's picture
Favete
Activity Score 365

I`ve noticed that. Scared about the comments?

whitespace's picture
whitespace
Activity Score 1953

Suicide hotline please.

Guest commenter's picture
Guest commenter

Censure sucks

teenie's picture
teenie
Activity Score 1894

The line is a bit wordy, but I like it. It makes me think immediately that the products are safe--a big plus when you're environmentally conscious or you have kids who get into everything.

Advertisement

20% Off Sale at iStock until December 9th 2016