The 'Smiley' label puts hygiene on the menu.

Launch of a new label, introduced by the Federal Food Agency, that highlights restaurants with a controlled and well-respected hygiene.

Advertising Agency: Troy, Brussels, Belgium
Creative Directors: Antoine Wellens, Xavier Bouillon
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Jean-Francois De Witte

September 2008


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Guest commenter

It would be better to say something like "Do you really appetite the taste of your soap? New Fairy without taste and flavour"))) This ad is wrong.

stitchy's picture
779 pencils

AMIN to that...

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Good work guys, nice concepts.
Even thou i cant read the language, but i get the picture.
Thats what advertising is all about.

CR_AD's picture
413 pencils

no ! it's not good !

capywriter's picture
5509 pencils

it's from the same agency who launched the dick-campaign (condoms) yesterday... Mysteriously that campaign has disappeared... What happened Ivan?

jsantanaxp's picture
397 pencils

Good observation, what happened?


Favete's picture
365 pencils

I`ve noticed that. Scared about the comments?

whitespace's picture
1953 pencils

Suicide hotline please.

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Censure sucks

teenie's picture
1894 pencils

The line is a bit wordy, but I like it. It makes me think immediately that the products are safe--a big plus when you're environmentally conscious or you have kids who get into everything.

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