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Tissue

Agency: 
Published/Aired: 
December 2007
Description: 

Print advertisment created by McCann, India for Soakies, within the category: House, Garden.

Super absorbent tissues.

Advertising Agency: Mccann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriters: Pk Anil, Prasad Venkatraman
Art Directors: Kapil Tammal, Sandesh Kambli
Photographer: Shekawat HS Photography

Comments (26)

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Highest Rated

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

Badddddddddddddddddd

tushar_98920's picture
tushar_98920
Activity Score 35

what does it mean??

ivan's picture
ivan

You just need little paper.

debu purkayastha's picture
debu purkayastha
Activity Score 84

d-uh!

viresh's picture
viresh
Activity Score 165

nice..

talay's picture
talay
Activity Score 266

forced...

Martijn's picture
Martijn
Activity Score 1888

Student work?

unaquestionediali's picture
unaquestionediali
Activity Score 484

do you usually use something to absorb what comes out of your ass???

Bye's picture
Bye
Activity Score 1464

Unless everyone in India has diarrhea all the time this ad makes no sense, unless it's just for women. The photography doesn't make me very happy either.

pais's picture
pais
Activity Score 49

India, please stop advertising and stick to your callcenters.

Ad_Man's picture
Ad_Man
Activity Score 826

man, that was really offensive...

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Tinglow's picture
Tinglow
Activity Score 614

Regardless of me being an Indian,
I request you'll to stick to valid criticisms on the AD alone. Please don't force your dim wits on the page. I too don't like the ad But Pais, it would have been better if you had shown your smartness with your P.O.C on the ad, rather than trying this hard to be funny with an air-headed cranium that you've got.

debu purkayastha's picture
debu purkayastha
Activity Score 84

hey frienchie... need a wedgie?!!

tridipnandi's picture
tridipnandi
Activity Score 220

I think u hv lost ur job ... we have lots of opening here in india in BPOs ...wanna a try ur l(*)uck u french_ass???...

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

France, please stop whining and stick to losing wars.

We're going to need more lube.

Mr.Top's picture
Mr.Top
Activity Score 728

I would like to see the finger after cleaning.... YUM.

360 grados's picture
360 grados
Activity Score 305

goog idea but bad execution, i dont understand in the first look !!!

Zeus's picture
Zeus
Activity Score 906

you only need a little bit to wipe your ass...?? you gonna get your fingers dirty jajajaja

whitespace's picture
whitespace
Activity Score 1953

If it was absorbent enough to wipe semi-solid sludge it should be used as a pantyliner.

porkchop's picture
porkchop
Activity Score 15

this ad does not show truth at all. show me the real product.

second_creator's picture
second_creator
Activity Score 754

nice

copywriter

Crisp One's picture
Crisp One
Activity Score 2005

this also could be an ad for Imodium AD

adamrich's picture
adamrich
Activity Score 48

I don't normally use toilet paper for absorbing water, if this was for kitchen towel then yeah it would work. The fact this tiles are crap coloured doesnt really bode to well with me.

ram.rod's picture
ram.rod
Activity Score 46

Real shit by Prasoon once again.
English is not your domain.
Stick to Hindi you fart.

bulb's picture
bulb
Activity Score 6

people, react or give your comments on ideas not on people and country. i think, ram has some personal pangaas with prasoon. my humble suggestion to ram is 'don't show your angst here pl.'
anyway, idea: ?
presentation: ok
scam: 10/10

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

Badddddddddddddddddd

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