Soakies: Tissue

Super absorbent tissues.

Advertising Agency: Mccann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriters: Pk Anil, Prasad Venkatraman
Art Directors: Kapil Tammal, Sandesh Kambli
Photographer: Shekawat HS Photography
Published: December 2007

Comments

Submitted by tushar_98920 on Wed, 2008-03-12 08:09.

what does it mean??

Submitted by ivan on Wed, 2008-03-12 08:26.

You just need little paper.

Submitted by thoda hatke on Thu, 2008-03-13 02:07.

d-uh!

Submitted by viresh on Wed, 2008-03-12 08:10.

nice..

Submitted by talay on Wed, 2008-03-12 08:14.

forced...

Submitted by Martijn on Wed, 2008-03-12 08:36.

Student work?

Submitted by unaquestionediali on Wed, 2008-03-12 09:08.

do you usually use something to absorb what comes out of your ass???

Submitted by Kris on Wed, 2008-03-12 09:35.

Unless everyone in India has diarrhea all the time this ad makes no sense, unless it's just for women. The photography doesn't make me very happy either.

Submitted by pais on Wed, 2008-03-12 09:55.

India, please stop advertising and stick to your callcenters.

Submitted by pablito_el_del_... on Wed, 2008-03-12 15:48.

man, that was really offensive...

Submitted by Tinglow on Thu, 2008-03-13 03:31.

Regardless of me being an Indian,
I request you'll to stick to valid criticisms on the AD alone. Please don't force your dim wits on the page. I too don't like the ad But Pais, it would have been better if you had shown your smartness with your P.O.C on the ad, rather than trying this hard to be funny with an air-headed cranium that you've got.

---
It comes just like that!

Submitted by thoda hatke on Thu, 2008-03-13 02:09.

hey frienchie... need a wedgie?!!

Submitted by abhishake.das on Thu, 2008-03-13 03:38.

Bonjour Pais,

Did you get banglored too? Oh Poor French man!

Submitted by tridipnandi on Thu, 2008-03-13 03:40.

I think u hv lost ur job ... we have lots of opening here in india in BPOs ...wanna a try ur l(*)uck u french_ass???...

Submitted by Baloonatic on Thu, 2008-04-03 08:00.

France, please stop whining and stick to losing wars.

Submitted by Charlie Pratt on Wed, 2008-03-12 11:17.

Ew.

http://www.charlieprattdesign.com

Submitted by Mr.Top on Wed, 2008-03-12 11:29.

I would like to see the finger after cleaning.... YUM.

Submitted by 360 grados on Wed, 2008-03-12 11:32.

goog idea but bad execution, i dont understand in the first look !!!

Submitted by Zeus on Wed, 2008-03-12 14:42.

you only need a little bit to wipe your ass...?? you gonna get your fingers dirty jajajaja

Submitted by whitespace on Wed, 2008-03-12 23:52.

If it was absorbent enough to wipe semi-solid sludge it should be used as a pantyliner.

Submitted by porkchop on Thu, 2008-03-13 00:43.

this ad does not show truth at all. show me the real product.

Submitted by Siju Nair on Thu, 2008-03-13 02:02.

nice !dea

An !dea can change your life! (think BIG)

Submitted by second_creator on Thu, 2008-03-13 03:02.

nice

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

Submitted by Le Douche on Thu, 2008-03-13 03:17.

this also could be an ad for Imodium AD

Submitted by adamrich on Thu, 2008-03-13 07:06.

I don't normally use toilet paper for absorbing water, if this was for kitchen towel then yeah it would work. The fact this tiles are crap coloured doesnt really bode to well with me.

Submitted by ram.rod on Fri, 2008-03-14 04:16.

Real shit by Prasoon once again.
English is not your domain.
Stick to Hindi you fart.

Submitted by bulb on Wed, 2008-04-30 11:47.

people, react or give your comments on ideas not on people and country. i think, ram has some personal pangaas with prasoon. my humble suggestion to ram is 'don't show your angst here pl.'
anyway, idea: ?
presentation: ok
scam: 10/10

Submitted by Saatchi Makak on Fri, 2008-05-09 10:41.

Badddddddddddddddddd

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