Super absorbent tissues.
Advertising Agency: Mccann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriters: Pk Anil, Prasad Venkatraman
Art Directors: Kapil Tammal, Sandesh Kambli
Photographer: Shekawat HS Photography
Published: December 2007
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27 Comments
what does it mean??
You just need little paper.
d-uh!
nice..
forced...
Student work?
do you usually use something to absorb what comes out of your ass???
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in advertising SCRIPTA VOLANT
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Unless everyone in India has diarrhea all the time this ad makes no sense, unless it's just for women. The photography doesn't make me very happy either.
India, please stop advertising and stick to your callcenters.
man, that was really offensive...
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Regardless of me being an Indian,
I request you'll to stick to valid criticisms on the AD alone. Please don't force your dim wits on the page. I too don't like the ad But Pais, it would have been better if you had shown your smartness with your P.O.C on the ad, rather than trying this hard to be funny with an air-headed cranium that you've got.
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It comes just like that!
hey frienchie... need a wedgie?!!
Bonjour Pais,
Did you get banglored too? Oh Poor French man!
life's got just one figure of speech.....irony!
I think u hv lost ur job ... we have lots of opening here in india in BPOs ...wanna a try ur l(*)uck u french_ass???...
France, please stop whining and stick to losing wars.
We're going to need more lube.
Ew.
http://www.charlieprattdesign.com
-
http://www.charliewrites.com
I would like to see the finger after cleaning.... YUM.
goog idea but bad execution, i dont understand in the first look !!!
you only need a little bit to wipe your ass...?? you gonna get your fingers dirty jajajaja
If it was absorbent enough to wipe semi-solid sludge it should be used as a pantyliner.
this ad does not show truth at all. show me the real product.
nice
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
this also could be an ad for Imodium AD
I don't normally use toilet paper for absorbing water, if this was for kitchen towel then yeah it would work. The fact this tiles are crap coloured doesnt really bode to well with me.
Real shit by Prasoon once again.
English is not your domain.
Stick to Hindi you fart.
people, react or give your comments on ideas not on people and country. i think, ram has some personal pangaas with prasoon. my humble suggestion to ram is 'don't show your angst here pl.'
anyway, idea: ?
presentation: ok
scam: 10/10
Badddddddddddddddddd