So Hip It Hurts: Malt liquor

Nothing 80 proof malt liquor can't fix.
Free shot with purchase over 80 bucks.
So Hip It Hurts.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Marissa Mastenbroek
Copywriter: Lyranda Martin-Evans
Photographer: Bryan Helm
Retoucher: Mark Tyler, Stir

March 2010


bad astronaut's picture
bad astronaut
544 pencils

This ad suffers from So Hip It Hurts' lack of branding . If I didn't research that it was for a skateboarding shop, I'd think it was about alcoholic hipsters who were reenacting a scene from American History X.

Pedestrian's picture
492 pencils

Haha, is that what the ad is for? They did a crap job at explaining that. I thought it was some kind of "helmet awareness" ad.

ek kanya's picture
ek kanya
814 pencils

i thought it was about driunk driving. lets keep branding complete plese.

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Phil Lestino's picture
Phil Lestino
1684 pencils

Don't like this one message is confusing....looks like drunk driving?????

xcreativity's picture
2374 pencils

confusing and i think it's just scary

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checkhill's picture
465 pencils

so how does a helmet protect your mouth?
this only says "don't fall face first into concrete or u might loose a tooth"
i also agree with bad astronaut, american history X crime scene.

MindDrift's picture
1168 pencils

I don't think it's bloody falls that attract people to skateboarding.

rolling.stone's picture
2740 pencils

a bit disgusting


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