Nothing 80 proof malt liquor can't fix.
Free shot with purchase over 80 bucks.
So Hip It Hurts.
Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Marissa Mastenbroek
Copywriter: Lyranda Martin-Evans
Photographer: Bryan Helm
Retoucher: Mark Tyler, Stir
Published: Fall 2009
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8 Comments
This ad suffers from So Hip It Hurts' lack of branding . If I didn't research that it was for a skateboarding shop, I'd think it was about alcoholic hipsters who were reenacting a scene from American History X.
Haha, is that what the ad is for? They did a crap job at explaining that. I thought it was some kind of "helmet awareness" ad.
i thought it was about driunk driving. lets keep branding complete plese.
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Don't like this one message is confusing....looks like drunk driving?????
confusing and i think it's just scary
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so how does a helmet protect your mouth?
this only says "don't fall face first into concrete or u might loose a tooth"
i also agree with bad astronaut, american history X crime scene.
I don't think it's bloody falls that attract people to skateboarding.
a bit disgusting
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