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So Hip It Hurts: Face

So Hip It Hurts: Face
Your rating: None Average: 4.6 (19 votes)

Look ma, no face.
Hats. Sunglasses. Balaclavas.
So Hip It Hurts.

So Hip It Hurts is a Skateshop in Toronto, Canada.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Marissa Mastenbroek
Copywriter: Lyranda Martin-Evans
Photographer: Bryan Helm
Retoucher: Mark Tyler, Stir
Published: Fall 2009

9 Comments

dreadboy's picture 413 pencils

Maybe should have tried a more wide-angle view, rather than this sort of "crime scene" framing. Same for the tooth version.

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ek kanya's picture 814 pencils

what are they saying? wear helmets while skateboarding?

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Phil Lestino's picture 1446 pencils

Stomach turning...gets the message accross very strongly I feel.
Of course the message is wear safety gear when boarding or biking.

xcreativity's picture 2384 pencils
5

the link is missing

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CrackerJackWorks's picture 6246 pencils

the link is there

muraliduggineni's picture 104 pencils

the copy sounds highly influenced by Crest's "Look Ma, No Cavities" ad

murali duggineni

Rabubi's picture 553 pencils

Huh?

silvi's picture 4174 pencils

Maby too heavy

Guest's picture

put something that will convey the ads nor something that people has to be aware of...

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