Só Ação Solidarity movement: Much more than trees, 3

In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: December 2011

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17 comments

Hadrons's picture
Hadrons
5743 pencils

so so beautiful.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5498 pencils

Words = clunk.
Art = swoon.

Will Think for Salary

Bianconiglio's picture
Bianconiglio
406 pencils

I don't like the copy, but you did a good job.

kleenex's picture
kleenex
29303 pencils

The art is great for all three spots.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

shot. like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ideas creator's picture
ideas creator
83 pencils

amazing campaign

chicagohour's picture
chicagohour
361 pencils

This is hard work turning into beautiful art...

Hmmmmm

ishiboy's picture
ishiboy
497 pencils

Average idea. Great art. Pathetic copy.

mrMagic's picture
mrMagic
798 pencils

Art is just amazing.

rtbrain's picture
rtbrain
29 pencils

Oops! Spoke too soon. Wonder who ripped off who. I assume the link you posted was the original? Thanks for posting.

salamandos's picture
salamandos
1947 pencils

I guess both got inspired by the same artist..

Hadrons's picture
Hadrons
5743 pencils

It is the same artist. (!)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

rtbrain's picture
rtbrain
29 pencils

brilliant series! Bravo!

NicoCiego's picture
NicoCiego
1035 pencils

Crapy copy.
I love the art, I'm a great fan of Lorenzo Durán.

iambusy's picture
iambusy
2219 pencils

message nt comin thru...not hittin.... this aint arts of the world..though...but it can be started soon

busy.

salil.sharma's picture
salil.sharma
2278 pencils

lovely

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