Só Ação Solidarity movement: Much more than trees, 3
In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.
Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: December 2011


17 comments
so so beautiful.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Words = clunk.
Art = swoon.
Will Think for Salary
I don't like the copy, but you did a good job.
The art is great for all three spots.
shot. like it.
"If you are irritated by every rub, how will you be polished?"
— Rumi
amazing campaign
This is hard work turning into beautiful art...
Hmmmmm
Average idea. Great art. Pathetic copy.
Art is just amazing.
http://www.designmadeingermany.de/2011/27886/
Oops! Spoke too soon. Wonder who ripped off who. I assume the link you posted was the original? Thanks for posting.
I guess both got inspired by the same artist..
It is the same artist. (!)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
brilliant series! Bravo!
Crapy copy.
I love the art, I'm a great fan of Lorenzo Durán.
message nt comin thru...not hittin.... this aint arts of the world..though...but it can be started soon
busy.
lovely