Só Ação Solidarity movement: Much more than trees, 1

In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: December 2011

7 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Sweeeet.

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

Love this campaign.
Great idea to deliver the message that impacts more than just the tress themselves..
I found Lorenzo Duran's work exquisite by all measures.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salamandos's picture
salamandos
1947 pencils

This happens when creatives get their "ideas" from the web..

http://www.designmadeingermany.de/2011/27886/

Hadrons's picture
Hadrons
5743 pencils

FYI- it's the same artist... but this execution is much superior IMO.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ideas creator's picture
ideas creator
83 pencils

exquisite

chicagohour's picture
chicagohour
361 pencils

Trees for life...

Hmmmmm

ishiboy's picture
ishiboy
497 pencils

Average idea. Great art. Pathetic copy.

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