Só Ação Solidarity movement / Book Biennial of Pernambuco: Book Donation, Pinocchio

Don't throw out your books. Donate them.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: February 2012

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6 comments

pierrelastname's picture
pierrelastname
2869 pencils

very nice!

everartz's picture
everartz
7613 pencils

i fucking love this campaign.. long live brazil!!

| Everartz |

mertos's picture
mertos
899 pencils

just a good piece of art nothing else

Michaelsmagic's picture
Michaelsmagic
261 pencils

good art good concept and simple copy cool!

somecopywriter's picture
somecopywriter
1106 pencils

Great concept would love to see more mature characters in the campaign though.

hoozn's picture
hoozn
353 pencils

Very smart campaign, and a lovely execution. Book related ads ftw!

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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