Só Ação Solidarity movement / Book Biennial of Pernambuco: Book Donation, Little Red Riding Hood

Só Ação Solidarity movement / Book Biennial of Pernambuco: Book Donation, Little Red Riding Hood
Average: 9 (96 votes)

Don't throw out your books. Donate them.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: February 2012

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Só Ação Solidarity movement / Book Biennial of Pernambuco: Book Donation, Pinocchio
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10 comments

kleenex's picture
15818 pencils
kleenexFriday, March 9, 2012 - 16:08

THREE WINNERS!!!!

Ramat Ajala's picture
469 pencils
Ramat AjalaFriday, March 9, 2012 - 17:39

Execution: 9
Idea: 7

Jaap Grolleman's picture
6931 pencils
Jaap GrollemanFriday, March 9, 2012 - 18:14

I don't like it. For me there's no incentive. Besides - is this really a problem? I can scarcely believe it.

http://jackmancer.com/
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observant vicky's picture
196 pencils
observant vickyFriday, March 9, 2012 - 23:20

just a good piece of art nothing else.

pierrelastname's picture
2629 pencils
pierrelastnameSaturday, March 10, 2012 - 00:07

i like!

Hadrons's picture
5644 pencils
HadronsSaturday, March 10, 2012 - 12:40

"Little red riding hood is homeless"
What a guilt trip!
If they were Jewish I would understand where it was coming from..
But these ads 'plant guilt' into people for not donating their books and throwing them out instead- that doesn't make the other side read them or appreciate what literature is all about. (they'll end up throwing them as well)
So, for me, the entire guilt campaign is a failure.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MK-tessa's picture
220 pencils
MK-tessaSaturday, March 10, 2012 - 14:54

Agree with everyone else. Just good art lack of a concept. Seems like a first thought. (5 stars for the good art)

CuriousPencil's picture
4317 pencils
CuriousPencilSunday, March 11, 2012 - 13:27

Maybe it's lost in translation so, benefit of the doubt. If not, all they had to do was say "Give books a good home."

mertos's picture
899 pencils
mertosMonday, March 12, 2012 - 04:20

ok

CuriousPencil's picture
4317 pencils
CuriousPencilMonday, March 12, 2012 - 20:55

I am almost torn asunder by your insightful remarks; if I could re-engineer your mindset or keyboard to such ends that every time I see a comment I make somehow bookended by "ok" with your stamp on, why, I may be almost comedic in my helium proclivity, lighthearted almost!

What say you, that every time you 'ok' an effort from one of these advertising community, that it is a sock donation, to the unfortunate community of opinion-less scared people. Unlike us, me and thee, who can express ourselves further than two fingers eyes-closed on your right hand, say.