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Much more than trees, 3

Agency: 
Published/Aired: 
December 2011
Description: 

In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa

Comments (17)

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Highest Rated

salil.sharma's picture
salil.sharma
Activity Score 2428

lovely

Designer Don't Do Different Things
They Do Things Differently

Hadrons's picture
Hadrons
Activity Score 6017

so so beautiful.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Words = clunk.
Art = swoon.

The Jobless Writer
Will Think for Salary

Bianconiglio's picture
Bianconiglio
Activity Score 406

I don't like the copy, but you did a good job.

kleenex's picture
kleenex
Activity Score 43398

The art is great for all three spots.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

shot. like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ideas creator's picture
ideas creator
Activity Score 87

amazing campaign

chicagohour's picture
chicagohour
Activity Score 384

This is hard work turning into beautiful art...

Hmmmmm

ishiboy's picture
ishiboy
Activity Score 497

Average idea. Great art. Pathetic copy.

mrMagic's picture
mrMagic
Activity Score 798

Art is just amazing.

Butch's picture
Butch
Activity Score 25
rtbrain's picture
rtbrain
Activity Score 29

Oops! Spoke too soon. Wonder who ripped off who. I assume the link you posted was the original? Thanks for posting.

salamandos's picture
salamandos
Activity Score 1947

I guess both got inspired by the same artist..

Hadrons's picture
Hadrons
Activity Score 6017

It is the same artist. (!)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

rtbrain's picture
rtbrain
Activity Score 29

brilliant series! Bravo!

NicoCiego's picture
NicoCiego
Activity Score 1033

Crapy copy.
I love the art, I'm a great fan of Lorenzo Durán.

iambusy's picture
iambusy
Activity Score 2219

message nt comin thru...not hittin.... this aint arts of the world..though...but it can be started soon

busy.

salil.sharma's picture
salil.sharma
Activity Score 2428

lovely

Designer Don't Do Different Things
They Do Things Differently

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