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Much more than trees, 1

Agency Network: 
Published/Aired: 
December 2011
Description: 

In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.

Print advertisment created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa

Comments (7)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

Sweeeet.

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6041

Love this campaign.
Great idea to deliver the message that impacts more than just the tress themselves..
I found Lorenzo Duran's work exquisite by all measures.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salamandos's picture
salamandos
Activity Score 1947

This happens when creatives get their "ideas" from the web..

http://www.designmadeingermany.de/2011/27886/

Hadrons's picture
Hadrons
Activity Score 6041

FYI- it's the same artist... but this execution is much superior IMO.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ideas creator's picture
ideas creator
Activity Score 87

exquisite

chicagohour's picture
chicagohour
Activity Score 384

Trees for life...

Hmmmmm

ishiboy's picture
ishiboy
Activity Score 497

Average idea. Great art. Pathetic copy.

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