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Book Donation, Pinocchio

Agency: 
Published/Aired: 
February 2012
Description: 

Print advertisment created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.

Don't throw out your books. Donate them.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa

Comments (6)

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Highest Rated

mertos's picture
mertos
Activity Score 904

just a good piece of art nothing else

pierrelastname's picture
pierrelastname
Activity Score 2869

very nice!

everartz's picture
everartz
Activity Score 7609

i fucking love this campaign.. long live brazil!!

| everartz |

mertos's picture
mertos
Activity Score 904

just a good piece of art nothing else

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

good art good concept and simple copy cool!

somecopywriter's picture
somecopywriter
Activity Score 1113

Great concept would love to see more mature characters in the campaign though.

hoozn's picture
hoozn
Activity Score 353

Very smart campaign, and a lovely execution. Book related ads ftw!

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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