Advertisement

Book Donation, Little Red Riding Hood

Agency: 
Published/Aired: 
February 2012
Description: 

Print advertisment created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.

Don't throw out your books. Donate them.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa

Comments (10)

Log in or register to post comments

Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I am almost torn asunder by your insightful remarks; if I could re-engineer your mindset or keyboard to such ends that every time I see a comment I make somehow bookended by "ok" with your stamp on, why, I may be almost comedic in my helium proclivity, lighthearted almost!

What say you, that every time you 'ok' an effort from one of these advertising community, that it is a sock donation, to the unfortunate community of opinion-less scared people. Unlike us, me and thee, who can express ourselves further than two fingers eyes-closed on your right hand, say.

kleenex's picture
kleenex
Activity Score 46971

THREE WINNERS!!!!

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Execution: 9
Idea: 7

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't like it. For me there's no incentive. Besides - is this really a problem? I can scarcely believe it.

observant vicky's picture
observant vicky
Activity Score 194

just a good piece of art nothing else.

pierrelastname's picture
pierrelastname
Activity Score 2869

i like!

Hadrons's picture
Hadrons
Activity Score 6041

"Little red riding hood is homeless"
What a guilt trip!
If they were Jewish I would understand where it was coming from..
But these ads 'plant guilt' into people for not donating their books and throwing them out instead- that doesn't make the other side read them or appreciate what literature is all about. (they'll end up throwing them as well)
So, for me, the entire guilt campaign is a failure.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MK-tessa's picture
MK-tessa
Activity Score 216

Agree with everyone else. Just good art lack of a concept. Seems like a first thought. (5 stars for the good art)

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Maybe it's lost in translation so, benefit of the doubt. If not, all they had to do was say "Give books a good home."

mertos's picture
mertos
Activity Score 904

ok

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I am almost torn asunder by your insightful remarks; if I could re-engineer your mindset or keyboard to such ends that every time I see a comment I make somehow bookended by "ok" with your stamp on, why, I may be almost comedic in my helium proclivity, lighthearted almost!

What say you, that every time you 'ok' an effort from one of these advertising community, that it is a sock donation, to the unfortunate community of opinion-less scared people. Unlike us, me and thee, who can express ourselves further than two fingers eyes-closed on your right hand, say.

Advertisement