Snickers: Treadmill

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Creative Supervisor: Edouard Perarnaud, Martin Darfeuille
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Photographer: Dimitri Daniloff

April 2008


diekatzeimglas's picture
16 pencils


Davosk's picture
4815 pencils

Interesting art but I'm not getting the idea. Maybe because I can't read what's on the snickers van apart from never give up which is a line from Nike or something.

ivan's picture

I like the frozen skier. :)

chinaski's picture
951 pencils

very nice vusual, but what's the idea? i didnt get it.

ryzhkov's picture
57 pencils

I guess the idea is "Snickers = endless energy for your activities = makes your downhill endless".

WaZoo's picture
197 pencils

This isn't an ad, this is the poster hanging on my dentists ceiling :)

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Vicomte's picture
287 pencils

Chinaski you´re right: very nice visual, but where is the idea?

ivan's picture

You just keep going and going and going with the energy Snickers provides.

Olafski001's picture
1193 pencils

that is indd the idea
pity it is so unclear because i think it is a great idea

ryzhkov's picture
57 pencils

Dunno, I think it's beside the mark.

ok, snowboarding = 'snickers drive'
ok, the whole thing is quite crazy and supposed to be fun
ok, snickers van always appears on the way, so the character have an opportunity to take another snickers.

But something's wrong.

Probably, it must be about 'snickers break' that allows you to keep the pace.

juba_lp's picture
82 pencils

doesnt anybody see a little similarity between this ad and the pain without borders ones???

its from paris too..

kinda weird..

ODoyle's picture
260 pencils

Exactly WTF is going on here? It's like the treadmill idea can sell anything... charity, chocolate bars you name it... no need for new ideas let's just use a treadmill in everything... hey what about using a treadmill!?

Brainsugar's picture
1624 pencils

So bad they did'nt hear you before at BBDO, because they could have use the treadmill idea for the Manix Endurance condom (just after in those pages), and for Total excellium (more Km), and for Freedent long lasting taste, and for...and for...

Disco Munky's picture
Disco Munky
3890 pencils

Back to back ideas?

Are you trying to say something Ivan? ;)

"Make a name, or be defamed"

Doin' it for the points

ivan's picture

No, it's a pure coincidence.

Dick Huges's picture
Dick Huges
937 pencils

hahahaha the same ideas on a row... the world of advertising never let me down.

Ant's picture
64 pencils

chocolate makes you go cranky!!!
nice nice nice!

pretty good's picture
pretty good
364 pencils

They both look so similar. Has someone been moonlighting in Paris?

Puppie Poppie's picture
Puppie Poppie

This is bloody awesome. I will use this for my DHL campaign.

wing2aska's picture
58 pencils

idea is good but sthing's missing...
maybe could put a logo or a line under

comfy chair's picture
comfy chair
2 pencils

It's not hard to see where they got their inspiration

check the painting about 15 down

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