Snickers: Treadmill

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Creative Supervisor: Edouard Perarnaud, Martin Darfeuille
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Photographer: Dimitri Daniloff

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21 comments

diekatzeimglas's picture
diekatzeimglas
16 pencils

DAMN! NOICE!

Davosk's picture
Davosk
4833 pencils

Interesting art but I'm not getting the idea. Maybe because I can't read what's on the snickers van apart from never give up which is a line from Nike or something.

ivan's picture
ivan

I like the frozen skier. :)

Ivan Raszl, admin of AotW

chinaski's picture
chinaski
949 pencils

very nice vusual, but what's the idea? i didnt get it.

ryzhkov's picture
ryzhkov
57 pencils

I guess the idea is "Snickers = endless energy for your activities = makes your downhill endless".

WaZoo's picture
WaZoo
197 pencils

This isn't an ad, this is the poster hanging on my dentists ceiling :)

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Vicomte's picture
Vicomte
287 pencils

Chinaski you´re right: very nice visual, but where is the idea?

ivan's picture
ivan

You just keep going and going and going with the energy Snickers provides.

Ivan Raszl, admin of AotW

Olafski001's picture
Olafski001
1194 pencils

that is indd the idea
pity it is so unclear because i think it is a great idea

ryzhkov's picture
ryzhkov
57 pencils

Dunno, I think it's beside the mark.

ok, snowboarding = 'snickers drive'
ok, the whole thing is quite crazy and supposed to be fun
ok, snickers van always appears on the way, so the character have an opportunity to take another snickers.

But something's wrong.

Probably, it must be about 'snickers break' that allows you to keep the pace.

juba_lp's picture
juba_lp
82 pencils

doesnt anybody see a little similarity between this ad and the pain without borders ones???

its from paris too..

kinda weird..

ODoyle's picture
ODoyle
260 pencils

Exactly WTF is going on here? It's like the treadmill idea can sell anything... charity, chocolate bars you name it... no need for new ideas let's just use a treadmill in everything... hey what about using a treadmill!?

Brainsugar's picture
Brainsugar
1586 pencils

So bad they did'nt hear you before at BBDO, because they could have use the treadmill idea for the Manix Endurance condom (just after in those pages), and for Total excellium (more Km), and for Freedent long lasting taste, and for...and for...

Disco Munky's picture
Disco Munky
3900 pencils

Back to back ideas?

Are you trying to say something Ivan? ;)

"Make a name, or be defamed"

Doin' it for the points

ivan's picture
ivan

No, it's a pure coincidence.

Ivan Raszl, admin of AotW

Dick Huges's picture
Dick Huges
939 pencils

hahahaha the same ideas on a row... the world of advertising never let me down.

Ant's picture
Ant
64 pencils

chocolate makes you go cranky!!!
nice nice nice!

pretty good's picture
pretty good
364 pencils

They both look so similar. Has someone been moonlighting in Paris?

Puppie Poppie's picture
Puppie Poppie

This is bloody awesome. I will use this for my DHL campaign.

wing2aska's picture
wing2aska
58 pencils

idea is good but sthing's missing...
maybe could put a logo or a line under

comfy chair's picture
comfy chair
2 pencils

It's not hard to see where they got their inspiration

http://www.joshkeyes.net/paintings.htm

check the painting about 15 down

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