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Snickers: Treadmill
Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Creative Supervisor: Edouard Perarnaud, Martin Darfeuille
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Photographer: Dimitri Daniloff
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Comments
DAMN! NOICE!
Interesting art but I'm not getting the idea. Maybe because I can't read what's on the snickers van apart from never give up which is a line from Nike or something.
I like the frozen skier. :)
very nice vusual, but what's the idea? i didnt get it.
I guess the idea is "Snickers = endless energy for your activities = makes your downhill endless".
This isn't an ad, this is the poster hanging on my dentists ceiling :)
Chinaski you´re right: very nice visual, but where is the idea?
You just keep going and going and going with the energy Snickers provides.
that is indd the idea
pity it is so unclear because i think it is a great idea
- Here I should have written something smarter -
Dunno, I think it's beside the mark.
ok, snowboarding = 'snickers drive'
ok, the whole thing is quite crazy and supposed to be fun
ok, snickers van always appears on the way, so the character have an opportunity to take another snickers.
But something's wrong.
Probably, it must be about 'snickers break' that allows you to keep the pace.
doesnt anybody see a little similarity between this ad and the pain without borders ones???
its from paris too..
kinda weird..
Exactly WTF is going on here? It's like the treadmill idea can sell anything... charity, chocolate bars you name it... no need for new ideas let's just use a treadmill in everything... hey what about using a treadmill!?
So bad they did'nt hear you before at BBDO, because they could have use the treadmill idea for the Manix Endurance condom (just after in those pages), and for Total excellium (more Km), and for Freedent long lasting taste, and for...and for...
--
One day there will be a marvelous signature here. For the moment there is this.
Back to back ideas?
Are you trying to say something Ivan? ;)
"Make a name, or be defamed"
No, it's a pure coincidence.
hahahaha the same ideas on a row... the world of advertising never let me down.
chocolate makes you go cranky!!!
nice nice nice!
They both look so similar. Has someone been moonlighting in Paris?
This is bloody awesome. I will use this for my DHL campaign.
idea is good but sthing's missing...
maybe could put a logo or a line under
It's not hard to see where they got their inspiration
http://www.joshkeyes.net/paintings.htm
check the painting about 15 down
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