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Snickers: The peacelord

Snickers: The peacelord
Your rating: None Average: 6.1 (47 votes)

You are not you when you're hungry.

Advertising Agency: BBDO Düsseldorf Germany
Creative Director: Christian Mommertz
Art Directors: Achim Metzdorf, Karolina Bukowiecka
Copywriters: Martin Knipprath, Sebastian Steller
Illustrator: Achim Metzdorf
Published: August 2010

29 Comments

Pedestrian's picture 438 pencils
Pedestrian | Fri, 2010-10-01 13:16

If you took a normal peace symbol and made it look angry, that might work with the idea. But Darth Vader + peace symbol isn't working for me.

Guest's picture
Guest | Fri, 2010-10-01 13:57
10

luv it

Guest's picture
Guest | Fri, 2010-10-01 14:19

seriously i thought it was a mercedes ad..

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Fri, 2010-10-01 15:46

The last real Star Wars movie was released over five and a half years ago. Could we stop the Darth Vader jokes...

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Guest's picture
Guest | Fri, 2010-10-01 15:59

Yeah, and let's stop talking about Jesus, that was about 2000 years ago, and while we are at it, let's stop talking about the godfather, Washington, Hitler, Ghandi, John Wayne, Elvis, the Beatles or any other cultural reference ever. (we can keep talking about lady gaga, for now)

Guest's picture
Guest | Sat, 2010-10-02 18:49

cool comment !!!! :D

Guest's picture
Guest | Mon, 2010-10-04 02:28

Second that!!!

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2010-10-06 03:40

Yes I can obviously see what you're saying, however Jezus, Washington, Hitler, Ghandi, etc, are still relevant today. I don't think Darth Vader is still relevant today, let alone be relevant for a Snickers ad.

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http://twitter.com/jackmancer/

Guest's picture
Guest | Fri, 2010-10-01 15:54

Darth Vader whit peace-face ??? please explain... nice visual, but where is the idea? i dont get it germany....

Guest's picture
Guest | Fri, 2010-10-01 18:04

You are not a Darth Vader(Bad Guy I guess) when you are hungry

Billoughsby's picture 5127 pencils
Billoughsby | Fri, 2010-10-01 18:06

Darth Vader represents war and all that is evil, and when he doesn't get his too-much-sugar fix, he becomes like someone else altogether, someone he wouldn't recognize. He becomes peaceful and loving. So therefore, take away Snickers, take away war and all that is evil!

Oh wait...

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture 3087 pencils
LeeHarvey | Mon, 2010-10-04 03:04

Ha! That's more like it Billyboy! Tell those jerry's they've made BS again!

Guest's picture
Guest | Sat, 2010-10-02 01:45

When I'm hungry I'm pissed off.

But this ad's saying DV's meek as a lamb when hungry. Conclusion: Stuffing his tummy with Snickers makes DV angry.

Dzsoi's picture 4985 pencils
Dzsoi | Tue, 2010-10-05 07:08

Agree, failed logic on this ad.

thedesignaddict's picture 4341 pencils
thedesignaddict | Sat, 2010-10-02 03:15
5

I like your visual treatment of these two pop icons. The existing line is a little bit of a let down though - IMO. I thought it was going to be about 'Dark and Sweet. Together at last', or something like that.

Martijn's picture 1884 pencils
Martijn | Sat, 2010-10-02 04:36

I like it. Nice strategy and a good copy. Not sure about the visual, looks cheap for a big advertising budget like Snickers.
Why didn't you make a campaign out of it?

tytpol's picture 752 pencils
tytpol | Mon, 2010-10-04 02:22
8

Tytpol likes it!

www.tytpol.com

AdiAldo's picture 8 pencils
AdiAldo | Mon, 2010-10-04 04:57

good copy

andyStock's picture 670 pencils
andyStock | Mon, 2010-10-04 05:05
2

Wow how original - an advert that uses Darth Vader!

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Guest's picture
Guest | Mon, 2010-10-04 08:47
1

lame. and wrong.

Guest's picture
Guest | Mon, 2010-10-04 11:35

Six people on the team and all of them drinking the cool aid. Sorry, but this makes no sense.

Colish's picture 150 pencils
Colish | Mon, 2010-10-04 16:28
6

Let's mae peace. Vader is a nice person now with the peace sign. Marvellous!

LeeHarvey's picture 3087 pencils
LeeHarvey | Tue, 2010-10-05 03:10

Dear Colish there's something wrong with the K on your keyboard! I saw another comment where you said 'I don't lie coca cola..'. Check it out mate, and stop posting your comments twice.

Colish's picture 150 pencils
Colish | Mon, 2010-10-04 16:28
6

Let's mae peace. Vader is a nice person now with the peace sign. Marvellous!

Billoughsby's picture 5127 pencils
Billoughsby | Wed, 2010-10-06 05:13

Omission of K is forced. First idea. Borrowed interest. Needs to push it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest | Wed, 2010-10-06 02:15

Darth Vader? At first I thought it was a German helmet from WWII.

Guest's picture
Guest | Wed, 2010-11-17 15:35

Actually, the Darth Vader helmet and Stormtrooper helmets were based on German helmets from WWII

alexander_bickov's picture 3323 pencils
alexander_bickov | Thu, 2010-10-07 03:53

Just great

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Felicitas_Pauker's picture 179 pencils
Felicitas_Pauker | Mon, 2010-10-25 04:23
9

I like the fact that being hungry turns you into a different person. So, if you are good you become evil and viceversa. Nice ad, I like it

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