Snickers: Substantialiscious
Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Directors: Gerry Graf
Art Director: Matthew Woodhams-Roberts
Copywriters: Gerry Graf
Typographer: Chester Jenkins
Via: gotads
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3 Comments
This is my favorite of the bunch. I plan to use this word on a regular basis. ;-)
Jeff
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TopCreatives, the premier online community for creative pros.
I like this campaign, but this to me is the weakest. Just doesn't sound cheesy enough.
For a .75 cent candy bar it's a million dollar word!!!