Snickers: Next of Kin

Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Creative Directors: Paul Belford
Art Director: Paul Belford
Copywriter: Nigel Roberts
Photographer: James Dimmock
Typographers: Paul Belford, Steve Davies, Michael C Place
Project Manager: Bryony Quarrell
Planner: Mark Fallon
Account Handlers: Alex Siewert, St John Walshe
Brand Manager: Jenny Williams
Image courtesy of D&AD


elmikel's picture
1147 pencils

Regardless of the product (if it's the chocolate bar, than I don't see any connection)I think this is a beautiful art direction here on this campaign. In fact I like it's cut but then they should take the blank space off...

Beatboxer's picture
1517 pencils

What's the point of this?

Stigset's picture
1454 pencils

Can someone please tell me if they are selling clothes or chocolate ? Wait, they're probably just selling an attitude .... mmmm.

ok, cool photo, but that's it, appart from that I have no clue what this is about.

Spanky's picture
4897 pencils

i like these for vans or etnies. or possible mountain dew. way too forced for snickers.

back2b's picture
191 pencils

Maybe Snickers wants to change it's image?

Spanky's picture
4897 pencils

i don't think you can drastically change your image overnight after 70 years. it has to be a gradual evolution. or else people will call bull shit.

Umlaut's picture
199 pencils

If us ad wankers don't get this, what chance do the faithful chocolate consumers have??

hang-the-dj's picture
1262 pencils

3 typographers? They forgot to credit the work experience kid and the cleaners.

I have no idea what's going on here and I'm not prepared to spend one more second trying.

jonft's picture
264 pencils

Wow beautiful. It makes me wanting the TShirt more.

halfstring's picture
288 pencils

Feels like more of a clothing ad and less about the snack. Intentional possibly.

jonft's picture
264 pencils

They are in clothing now. Help - I cant find the address of the stores.

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